founder Debba Haupert is among five finalists in a national social media marketing contest sponsored by health food product developer Genesis Today
Haupert joined the other finalists in Austin, Texas on Jan. 27-28, presenting an idea utilizing social networking techniques to promote the Genesis Today brand. Haupert, and the other finalists, received $1,000 in cash. The top idea will earn the contest winner a $10,000 grand prize.
"We are building a business, and a brand, by helping our customers take simple steps toward better health. An important part of that is creating an environment where we can offer education and information and our customers can share their experiences and motivate and inspire each other. We think this is a big step in that direction," said Dr. Lindsey Duncan, CEO and Owner of Genesis Today of the contest.
Haupert couldn't discuss her idea beforehand, but said she was excited to represent the city during the trip to Austin.
"Cincinnati has a wonderful social media community. I've learned so much from the amazing people I've met through Cincinnati Women Bloggers
, New Media Cincinnati, LinkedCincinnati and other great social media connections. This community definitely has helped me in my own social media efforts for Girlfriendology as well as in preparation for this social media contest," she said.
Haupert has a background in corporate marketing, and has worked for Fortune 500 companies including Honda, Acura and BMW. In 2006, she founded Girlfriendology.com, a multi-media Web site founded on social networking, friendships, discussions and women-centered business and activities.
Writer: Feoshia Henderson
Sources: Debba Haupert, founder of Girlfriendology.com and Genesis Today