When thinking about the kind of places that make life good in Cincinnati, you might picture your favorite locally owned restaurant, salon or clothing store. They're places you visit over and over again, where workers know your name, your favorite food or give you the perfect hair cut.
One local man is making a living by ensuring you know about these types of places, as a Lifestyle publicist with his own startup PB&J
Public Relations, Branding and Jabber (Social Media). Micah Paldino launched PB&J last fall, a few short months after returning to Cincinnati from New York City. He'd worked in NYC in publication relations, but the job market there tanked, compelling his move.
"I saw so many publications go out of business. It was a scary time," Paldino, a UC graduate, said. "I couldn't find a full-time position."
Like many an entrepreneurial-minded Cincinnatian, Paldino decided not to wait for an agency to hire him after coming back to the area. About seven months after moving back to Cincinnati, Paldino started PB&J, focusing on PR consulting for lifestyle-focused businesses. His first client was Vito's Café
in Fort Thomas.
"Before I knew it, I had eight clients and I needed an office. It was very a kinetic and natural transition," Paldino said.
Paldino is a one-man show, with an office downtown. He helps his clients cement their brand, reach out to area media and connect with potential customers. His clients include Café De Wheels
, Venue 222
, Worldwide Graphics & Sign Co
., Hair and Body Works
and Cincinnati Fashion Week
"These are the kind of things that make our city shine. And promoting them is important in changing the image of Cincinnati," Paldino said.
Writer: Feoshia Henderson
Source: Micah Paldino, owner PB&J Public Relations