The hardest thing about being vegan, according to Caitlin Bertsch, isn’t figuring out where and what to eat; it’s other people’s reactions. “They’re worried I’m judging them, or think they don’t eat correctly.”
Bertsch, the founder of Vegan Roots
, launched her business with the creation of a vegan goetta that has garnered a lot of incredulous responses, but, Bertsch says, is loved by vegans and omnivores alike.
“What I’m trying to do with Vegan Roots is to address that and say, 'Hey, there’s a lot of good stuff out there that can be made vegan.' Just because it’s vegan doesn’t mean it’s not tasty.”
Bertsch is a Xavier University grad who studied math and sociology before earning her master’s degree in anthropology. A travel addict, she’s studied abroad and worked in international development overseas and in Washington, DC. When she moved back to Cincinnati and settled down in East Walnut Hills, she set out to find a job locally.
“It’s hard to find international-related work in Cincinnati, so I needed to find another creative outlet,” Bertsch says. She enrolled in ArtWorks
’ Springboard program
, which helped her settle on goetta as her first product. She’d developed the recipe by gathering pork-based recipes, raiding her spice cabinet for just the right combinations and testing, testing, testing. When she brought her final creation in for Springboard classmates to taste, the vote was nearly unanimous: this could be the foundation of her business.
Bertsch hopes to expand her footprint, and is anxiously searching for rentable, commercial kitchen space that would allow her to crank out larger batches. She currently supplies vegan goetta to the Brew House
in Walnut Hills, which offers it as a salad topping, and Bella Vino
in West Chester, which plans to add mini vegan goetta sandwiches to its menu.
By Robin Donovan