By Mark Hansel
mhansel@nky.com
FLORENCE - The Alltech FEI
World Equestrian Games may be nine months away, but Northern Kentucky
is already gearing up to help host the visitors from all over the
country that will attend the games.
Friday, Turfway Park hosted
World Equestrian Games Day, to provide information about the games,
which are being staged in the United States for the first time. The
games will take place from Sept. 25 to Oct. 10, 2010 at Kentucky Horse
Park in Lexington.
Mary Wathen, director of community relations
and foreign protocol for the games, said organizers hope to sell
600,000 advance tickets for the events, with an expected economic
impact to the region of approximately $150 million.
"This should
provide a huge boosts to the economy statewide," Wathen said. While
some visitors will attend more than one event, organizers say the games
should draw at least 300,000 people, including participants, to the
region.
Turfway Park President Robert Elliston said the event
has already begun to generate a lot of buzz in Northern Kentucky and
Cincinnati.
"I think everybody gets how big a deal it is for
Kentucky to have the first equestrian games out of Europe held here,"
Elliston said. "With as many hotel rooms as we have here, and the
international airport, we're going to be a great outlet for visitors."
At
a display set up on the second floor at Turfway Friday, several people
filled out entry forms to win prizes, which included three four-packs
of tickets to the games. Some seemed more curious than interested,
while others stopped to talk to the volunteers and pick-up brochures.
Elliston
said the goal at this stage is to provide information to people who
have an interest in horse racing but may not be familiar with
equestrian disciplines.
Michele Muchmore, a self-described
horse-racing fan from Fort Mitchell, has heard about the games from a
friend who lives in Georgetown, Ky., but did not really know what they
were all about. After talking to one of the "Volunteer Ambassadors,"
she was very excited.
"I want to win the tickets now," she said.
Dwayne
and Jill Cain of Florence were also hoping to win tickets. Their
daughter, T.C. Cain is an equestrian rider who has participated in
events for four years.
"This is the Olympics for equestrian
events," Dwayne Cain said. "It's a lot different from thoroughbred
racing, but it all helps promote the horse industry and that's really
important now."
The younger Cain had hoped to volunteer at the
games, but at 14, she is too young. Volunteers must be 18 years old at
the time games begin to participate.
Wathen said more than
10,000 volunteers will be needed at the games and events such as the
one at Turfway are also designed to encourage participation.
"We are going to need a lot of people to help out in a variety of positions," Wathen said.
Information on becoming a volunteer is available at www.alltechfeigames.com.
The
partnership with the Equestrian Games is just one example of Turfway
Park's attempts to broaden its fan base. Elliston said watching horse
races and betting are not enough to draw crowds anymore because there
is more competition from other entertainment and gambling venues.
On
Friday night, the atmosphere at Turfway Park resembled a minor league
baseball game, with fans participating in inflatable horse races, a
local band performing and dollar beers and hot dogs.
"We know we
have to be more aggressive about getting people to come out and I think
we are doing a good job," Elliston said. "Look at the crowd here
tonight there are children, younger women, not the crowd you would
typically think of as horse-racing fans"
Elliston said the
recently announced Hullabalou Music Festival at Churchill Downs is a
great example of a venue finding a new way to attract fans.
"That was a great idea," Elliston said. "We had a meeting today to see if we could come up with something similar here."
While
an event like July's three-day Hullabalou is not on the horizon anytime
soon, Elliston says an indoor concert during the 2010 Winter/Spring
meet is possible and a summertime outdoor event in the paddock, when
there is no live racing, is also being considered.
This article first appeared in
nky.com.