Congratulations to LISNR for their 3rd appearance on the CNBC Disruptor 50 list. A record 981 companies were nominated for this year's list across every sector of the economy, from social networking to senior living, mining to machine learning. This year's Disruptor 50 companies have the potential to upend multibillion-dollar industries.
Cincinnati-based LISNR is #22 on the list. LISNR has developed a way to use audio, rather than Wi-Fi or Bluetooth, to transmit data between devices. LISNR is a near-ultrasonic, low-power data transmission technology that allows fast, reliable and secure communication between devices, like smartphones, that have a speaker or a microphone. The company says its proprietary technology acts as a proxy for data transmission, thus eliminating the need for complex and expensive radio frequency or audio fingerprinting-based technologies. And unlike Bluetooth or Wi-Fi, LISNR audio technology is not dependent on hardware or connectivity; it just needs sound to make a connection.
Rodney Williams, LISNR CEO, explains the company's data-over-audio technology, how they're disrupting several industries and what the potential security concerns could be. View the video from CNBC.com here
See the entire list of the sixth annual CNBC Disruptor 50 companies here