As airports across the nation look for ways to boost revenue, the
Cincinnati/Northern Kentucky International Airport is capitalizing on the advertising potential of its corridors, waiting areas, and baggage claims.
With
35,000 people a day passing through those areas, the space is
well-suited for advertising. As a result CVG is doing a top-to-bottom
makeover of its signs and displays, and intends to pitch itself as a
premium venue for big-ticket advertisers.
The new
approach will reduce the number of advertising displays by nearly half,
and will install new, liquid crystal display screens that will be more
visually arresting. There will also be new backlit displays and
lightboxes including a 7-by-23 feet display composed of 15 LCD screens.
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