branding efforts deliver a consistent and persuasive message, according to the Branding Strategy Insider. Ed Burghard, executive director of the Ohio Business Development Coalition
, writes that it is his belief that place branding is an effective strategy for accelerating the economic growth of a location, either through direct foreign investment or through the expansion of already established companies.
In his opinion, the Cincinnati region does a great job across seven different place branding strategies, making the area even more competitive for capital investment.
But Burghard warns that other cities and states are also in the game, so both the state and the region must continue to push their brand promises while continuing to improve their business climates.
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