| Follow Us: Facebook Twitter RSS Feed

Branding + Design : Cincinnati In The News

5 Branding + Design Articles | Page:

Get an M.B.A. from Indiana University if you want to work at P&G


Media outlets love to do splashy high school and college graduation stories at this time of the year, and The New York Times is no exception. Today's Education Life section has a story about how to choose the right university for your M.B.A. degree, which The Times says "has clearly become a commodity."

"Conventional wisdom will tell you that Harvard is for Fortune 500 jobs, Wharton for Wall Street, Kellogg for marketing and Insead for multinational entities," the story continues. "There's truth to some of it, but times change, and so do employers' recruiting preferences."

If you want to work at Procter & Gamble, for instance, you should enroll at Indiana University's Kelley School of Business.

"P&G clearly has a thing for Kelley," the story says. "The school is its biggest source of brand managers. Of the 172 Kelley alumni there, the most senior is Marc S. Pritchard, the chief brand officer."

Read the full story here.
 

Rockfish's Dave Knox featured in AdAge "40 Under 40"


Advertising Age magazine is out with its "40 Under 40" list of the top rising talent in the U.S. advertising community that features Rockfish Chief Marketing Officer Dave Knox, 34.

"This year's class of achievers have many varied accomplishments, but they all share one trait," the special section introduction says. "They are smart forward-thinkers who will be driving the business for years to come."

Ad Age makes note of Knox's work at Procter & Gamble, his launch role with The Brandery, his prized possessions and his teenage run-in with a wooden fence.

Read the full list here.
 

Frameri lenses attract Jay Z's online attention


Frameri founder and CEO Konrad Billetz talks about his company's popular interchangeable eyewear lenses with Life+Times, Jay Z's digital home covering art, sports, music, fashion and culture. He also discusses the Over-the-Rhine startup's future in the wake of his recognition as one of Forbes magazine's "30 Under 30" and why Cincinnati was the right place to launch Frameri.

"Cincinnati has to be one of most creative places I’ve ever experienced," Billetz tells Life+Times. "Being in Cincinnati has really helped us significantly. The entire community of designers, photographers, and creatives in general have been really supportive of us. Everyone wants to help and contribute to our mission, so we end up getting a lot of creative work either significantly discounted or free. Thank you Cincy!"

Read the full interview here.
 

Cincinnatians among Forbes "30 Under 30" changing the world


Forbes magazine is out with its annual "30 Under 30" list of young folks making a mark and changing the world. This year's list has a total of 600 millennials in 20 different categories (art & style, venture capital, consumer tech, music, etc.) — so 30 people in each.

A number of present and past Cincinnatians have a presence on the lists, many of them running startups developed through The Brandery. Konrad Billetz, CEO of Frameri eyeglass startup in Over-the-Rhine, was named among the leaders in manufacturing & industry, while Mayor John Cranley's director of external affairs, Daniel Rajaiah, made the law & policy list; he heads up Cranley's high-profile Task Force on Immigration. The Business Courier has a roundup of other Cincinnati connections to the lists.

Read the Forbes "30 Under 30" section here.
 

Cincinnati one of 8 candidates for "next Silicon Valley"

Cincinnati is one of eight U.S. cities identified as potential "next Silicon Valleys" in a Huffington Post report on new destinations for "burgeoning techies" that was produced in conjunction with Citi Group. Cincinnati "may not seem like the next tech hub from the outside, but it actually is exactly where major investors are flocking," the piece says. It also touts the work The Brandery has done to lead the startup community here, referencing the glowing 2013 profile of the organization at Entrepreneur.com. Read more here.
 
5 Branding + Design Articles | Page:
Signup for Email Alerts