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Branding + Design : Cincinnati In The News

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CraftBeer.com hosts 'Art & Craft: A Tale of Beer and Brushes'

CraftBeer.com hosts the exclusive online premiere of "Art & Craft: A Tale of Beer and Brushes," a video created by LEAPFrame to document Keith Neltner's and Artworks' Brewery District mural. Check out the video.

America's leading design cities

New York and L.A. aren't the only epicenters for graphic designers, architects and fashion designers. Read more.

Lessons from a groundbreaking interdisciplinary design laboratory at UC

Since 2002, the Niehoff Urban Studio at the University of Cincinnati has engaged more than 800 students in projects designed to have a tangible impact on quality of life in Cincinnati. Housed in the Corryville, an historically blighted area abutting the UC campus, the initiative brings students face to face with the environmental consequences of urban poverty. Read more.

Brandery receives top honors at SXSW

Cincinnati’s Over-the-Rhine-based startup accelerator the Brandery was named one of the top 10 seed accelerators at the recent South by Southwest (SXSW) interactive conference. Read more.

Cincinnati gets top billing in National Geographic

Whether you're looking to get up to speed on the revitalization of downtown or just want to ratchet your hometown pride up a notch, this feature of the month from National Geographic on all things Cincinnati will give you your fix. Read more.

Possible named one of 10 agencies to watch in 2014

Possible, a creative agency with offices in downtown Cincinnati, was named one of 10 ad agencies to watch in 2014 by AdvertisingAge. Read more.

Four days in Cincinnati: A photo essay

"When I won an assignment to direct a commercial [in Cincinnati] in the middle of January this year, all I heard from friends and family were scoffs and pity. … And, to leave the sunny embrace of Los Angeles and fall into the death grip of a polar vortex, did seem like potential bummer. But, it was the opposite." Read more.

21c Museum Hotel wins Global Award for Excellence

The 21c Museum Hotel in downtown Cincinnati won a ULI Global Award for Excellence from Urban Land magazine. Read more.

9 Hot Startup Accelerators

The Brandery in Cincinnati's Over-the-Rhine was named one of CNN Money's top 9 startup accelerators in the U.S. Read more about the Brandery and the other accelerators on the list.

UC's undergraduate industrial design program ranked No. 1 in the nation

In the just-released 2014 survey by DesignIntelligence, UC’s design programs, housed within the College of Design, Architecture, Art, and Planning (DAAP), were ranked in the nation's top tier. For the third year in a row, UC’s undergraduate industrial design program is ranked No. 1 in the nation. Those 2014 rankings also placed UC’s undergraduate interior design program at No. 4, and the graduate architecture program at No. 15. Read more.

New wallpaper and fabric designs feature work of Charley Harper

Todd Oldham has collaborated with Designtex, the eco-minded fabric and wallpaper company, to produce a collection of Charley Harper designs, which includes six wallpaper patterns and four PVC-free coated fabrics. Read more.

From bands to building brands: Becoming Powerhouse Factories

HOW magazine, one of the graphic-design industry's leading publications, recently featured Newport, Ky.-based Powerhouse Factories. The article discusses Powerhouse's deep roots in gig poster design and shares how the cutting-edge firm stays grounded and consistently creative. Read more.

Investors perk up as Cincinnati startup scene evolves

It has to be encouraging for Cincinnati’s growing group of young, ambitious startup founders to hear that investors are finding a lot more opportunities locally to put their money than they used to. And the entrepreneurs have themselves partly to thank for that change. Read more.

Why Twitter trends start in Cincinnati

Northlich's Kate Beebe writes a compelling response to the recent Washington Post article titled "Where do Twitter trends start? Try Cincinnati." Read more.

Three Cincinnati designs among 29 of the most awesome concert posters you will ever see

Three posters designed by Cincinnati-area artists made Buzzfeed's "29 of the Most Awesome Posters You Will Ever See" list. Keith Neltner's poster promoting Paleface at Arnold's Bar and Grill came in at No. 2, while Rob Warnick's poster for Guster at Bogart's ranked No. 9, and Tommy Sheehan's poster for Fun at Bunbury Music Festival came in at No. 16. See these awesome gig posters here.

Nine world-famous street artists you never would have guessed are in Cincinnati

Cincinnati is chock full of amazing local artists, but the city is not exactly known for being the street art capital of the world. However, with the help of places like The Contemporary Arts Center, BLDG, YES Gallery and AGAR, the city is surprisingly well represented by world famous street artists from across the globe. Read more.

AT&T opens new store in Newport featuring modern design that mirrors its customers' mobile lifestyle

As the lines between the physical and digital retail worlds blur and consumers turn to their mobile devices and apps to enhance their mobile lifestyle, AT&T is transforming its retail stores in Kentucky and Ohio to enhance the shopping experience for its customers. Read more.

How One U.S. City Became an Unexpected Hub for Tech Startups

Home to the headquarters of 10 Fortune 500 companies, Cincinnati also supports a growing community of tech startups through accelerator programs, low business taxes and unemployment, and the connecting power of established companies.

Read the full story here.

Why I Like My Entrepreneurs Scared

Palo Alto it ain't, but still, Cincinnati is trying. It has a well-regarded accelerator, the Brandery, which borrows the regional expertise in consumer marketing (this is the homeown for P&G, after all) to help start-ups build a brand. 

Read the full story here.

14-year-old entrepreneur wins SW Cincinnati

Fourteen-year-old Emerson Walker decided to pitch his idea, now named mPlanner, at the Cincinnati Startup Weekend event. It’s only a 60 second pitch in front of 100+ ridiculously smart developers, designers and business people. Why wouldn’t a fourteen year old have the courage to do this? 

Read the full story here.

UC student designs for Kevin Durant

Kevin Hart, third-year product designer at the University of Cincinnati, shows off his design for a Kevin Durant shoe giveaway box.

See the full design here.

UpTech informatics business accelerator chooses 22 semi-finalists

UpTech, Northern Kentucky’s business accelerator, has chosen its top 22 semi-finalists for UpTech II.

Read the full story here.

Northside's CoSign initiative could become a national model after landing new grant

A Northside community development experiment could go national now that the American Sign Museum has landed a $200,000 grant from ArtPlace America.

Read the full story here.

CoSign snags $200K ArtPlace America grant

With a new $200,000 award, The American Sign Museum will expand its innovative CoSign initiative that pairs artists, small businesses and sign fabricators.

Read the full story here.

Print’s June 2013 Issue

Powerhouse Factories helped design the cover of June's PRINT magazine. Take a look at how and why.

Here's the story behind the cover.

Cincinnati University fashion student steps back in time

Loungewear and lingerie designs by University of Cincinnati senior fashion design student Emily Battisti look back to another century for detailing and inspiration.

Read the full story here.

Cincinnati Startup Pingage Signs With P&G to Bring Business to Pinterest

Cincinnati-based startup Pingage wants to offer marketers a way to manage content and build a following. It's goal is to become to Pinterest what Buddy Media was to Facebook.

Read full story here.

Differential is a hands-on incubator in Cincinnati

The Greater Cincinnati startup scene is diversifying and growing, which is creating opportunities for new types of startup launch platforms. Cincinnati-based Differential is a new company that is leveraging a different type of service and funding model to help startups accelerate their launch.

Read the full story here.

Joinery: A Poster by Brush Factory Design Studio

Design Milk, an online magazine dedicated to modern design, highlights a new poster by Hayes Shanesy of Brush Factory design studio and printed by Northside's Cryptogram Ink.

See the full posting here.

The need for talent in 'fly-over' cities

Along the I-71 corridor from Mason—25 miles south to downtown Cincinnati—quality, early-stage companies are emerging at a fast clip. This momentum is creating a talent crunch for the region, and in turn, new career options for recent college graduates.

Read the full story here.

Louisville-born Impulcity nightlife app goes live on iTunes as a Cincy startup

Impulsity founders wanted to launch back in June of last year. But the entire project took a giant left turn that summer after Impulcity was accepted at The Brandery, the Cincinnati tech accelerator. Then, investors, including Ohio’s $50 million technology seed fund, started throwing money at the project.

Read the full story here.

Enterprise Social Network Startup Batterii Closes $2.5M Seed, Led By CincyTech

Cincinnati-based enterprise social network startup Batterii, which describes itself as a co-creation software platform, has closed a $2.5 million seed round led by public-private seed stage investor CincyTech—which contributed $500,000 to the round. Other investors include Batterii CEO Kevin C. Cummins, Los Angeles-based investor Ken Salkin and undisclosed individuals.

Read the full story here.

Cincinnati Startup ChoreMonster Makes Chores Fun And They Even Made A Beastie For Us

ChoreMonster launched an update to their app a few days ago that includes a parents section, a redesign of the kids section, a new Monster Carnival and yes, even a new character named TeeCee exclusively for TechCrunch readers. 

Read teh full story here.

How To Build An Internal Social Network That Your Company Loves

When Shane Atchison took the job of CEO at Possible Worldwide in April, he needed a way to get in sync with 1,100 people across 32 offices. Possible, a division of the advertising giant WPP, then acquired three small companies in four months, making the issue even more pressing. How do you build a sense of community when you’ve got people from Poland, Budapest and Moscow connecting with people in Cincinnati or Seattle?

Read the full story here.

MSNBC takes time to grow with Visualingual

How much do you need and when do you need it? Those two questions are constantly on the minds of small business owners who are selling their products. Of course, getting customers to buy is just part of the process. Once the orders come in, you have to make sure you have the inventory you need to fill them. Visualingual is featured.

Watch the video here.

Famous Footwear Shifts Media Business

About a year after changing creative agencies, Famous Footwear has chosen Cincinnati's Empower MediaMarketing for the assignment. The retailer typically spends more than $30 million on media each year.

Read the full story here.

Choremonster makes kids 'beg for chores'

Parents and children are forever locked in battles over household tasks. ChoreMonster publicly launched just in time for the New Year. It turns chores into an engaging game. The company also announced that it has raised a total of $1.125 million in seed funding.

Read the full story here.

CrowdHall joins the #OpenGov movement with online town halls

With the election over, CrowdHall is joining the open government movement to make sure our voices get heard between voting time.

Read the full story here.

Historic Cincinnati neighborhood gets new-school coffee spot

The largest intact urban historic district in the United States, Cincinnati's Over-the-Rhine, now has a new-school coffee bar. Collective Espresso opened in the neighborhood last week, serving coffee and espresso drinks from monthly featured roasters.

Read the full story here.

Can venture capital spark discontinuous innovation?

To further boost "discontinuous innovation," Procter & Gamble is leading the charge in forming Cintrifuse, a $100 million venture capital fund-of-funds in Cincinnati

The mantra of “discontinuous innovation,” as initiated by P & G CEO Bob McDonald, is based on the notion of technologies that create entirely new brand categories or new capabilities, rather than just improve an existing product. Creating new categories of revenue streams that are not just incremental, but rather disruptive, is the holy grail for large companies.

Read the full story here.

Cincinnati and the Brandery featured

Innovation comes in many forms in Cincinnati, according to Nibletz, the voice of startups everywhere else.

Read the full story here.

Peggy Shannon raises standards in cookie design, flavours

Queen City Cookies is an artisan cookie whose founder, Peggy Shannon, is a life-long baker and artist who put up the cookie shop as a way to offer consumers beautiful and delicious baked goods.

Read the full story here.

In Your Face: In Cincinnati, a Pie War Heats Up

What began as a friendly rivalry between Busken and Frisch's pumpkin pies has been whipped up into an escalating tit for tat, playing out in billboards, social media stunts and live-action high jinks.

Read the full story here.

Startup Grind flies into Cincinnati

Startup Grind Cincinnati is excited to announce our first event at The Brandery on Thursday, Dec. 6, 2012. 

Cincinnati entrepreneurs, investors and supporters are invited to hear Tim Shigel, the Chariman and Founder of ShareThis, the largest ecosystem for sharing and engagement across the web, speak about his experiences growing a company in Cincinnati.

Read the full story here.

How Dave Knox and the Brandery launched 25+ companies in 3 years

San Francisco, Boulder, New York City. These are the kinds of cities you expect to hear in a lineup of top cities with startup activity. But there’s something in the water in Cincinnati.

Read an interview with Brandery co-founder Dave Knox here.

MedCity News reports on Innov8 For Health accelerator class

A Cincinnati accelerator for health IT startups that models itself on groups like Rock Health, Blueprint Health and Healthbox has named its inaugural class of companies.

Read more here.

Meteoric rise of Cincinnati's start-up scene underscores why Kentucky excels at being 48th

Not to put too fine a point on it, Louisville is getting killed by Cincinnati. And it’s only going to get worse.

Read more here.

Louisville’s startup eco-system seriously needs an accelerator like Cincy’s The Brandery

Cincinnati is a mere hour and a half drive north of Louisville. But when it comes to the tech and startup environment, it feels like another world. Cincinnati has done a phenomenal job at growing and fostering a powerful startup community.

Read more.

High Street hosts Martha Stewart for special event

Local entrepreneurs and design pros at High Street hosted their idol, Martha Stewart, for a special Procter & Gamble event last week.

Read about it here

OTR's VisuaLingual vies for Martha Stewart award

Local entrepreneurial superstars VisuaLingual have a chance to snag $10K in a national contest of American Made awesomness, courtesy of none other than Martha Stewart. Read all about it, and cast your vote early and often.

Check out the VL entry.

LPK's brand expansion for Knob Creek Rye gets noticed

The design for the original Knob Creek Bourbon was highly recognizable and considered legendary by the brand’s fan base, so design agency LPK’s work for the brand’s expansion, which includes Knob Creek Rye, was an exercise in restraint. 

Read the full story here.

Brandery works to keep startups in Cincinnati

A few years ago, when Bryan Jowers and Justin Stanislaw were dreaming up an app to help friends pool money to give gifts, they felt they needed to leave Houston to improve their chances of finding investors and forging connections. Instead of relocating to a Silicon Valley hotspot, they moved to Cincinnati, lured by a startup accelerator called The Brandery. As one of six startups participating in the summer of 2010, they got 12 weeks of intensive help building their product, called Giftiki.

Read the full story here.

Daily Candy names ChoreMonster app of the day

You play the do-you-want-dessert card to get your little excuse-maker to help around the house.
When he starts to call your bluff, look to ChoreMonster. The free web-based tool (soon to be released as iPhone and iPad apps) motivates kids to do everything from clean their bedrooms to feed the dog with interactive checklists and graphics. 

Read the full story here.

P&G's pampered investors

Procter & Gamble is hardly a gamble.
Given the consumer products giant's stable of leading brands and history of delivering steady earnings, the stock is a quintessential 'buy and hold' investment.
Late Friday, Procter & Gamble (ticker: PG) announced that it would increase its quarterly dividend by 7%, to 56.2 cents a share.

Read the full story here.

Watch Ohio Knife give away 100 guitars at SXSW

While in Austin, Texas for SXSW, Ohio Knife worked with Landor to create a spectacle in the streets. While performing a song, 100 guitars where given away from the back of a flatbed truck. 

Watch the video here.

SXSW: Cincinnati Startup Bus Hits the Road

The Startup Bus is capturing the imagination of Cincinnati’s many marketing professionals, coders and front-end designers, many of whom work in Southwest Ohio’s burgeoning startup scene.

Read the full story here.

Chalk one up for Cincinnati Magazine

The March 2012 issue of Cincinnati magazine is hot. This innovative cover from the little C market can show those big city A market magazines how it’s done.

Read the full story here.

Cincinnati Edition talks with Frank Russell for GOOD

A podcast featuring UC planning professor Frank Russell, who is in search of designers for a GOOD challenge.

Listen to the broadcast here.

Venture for America comes to Cincinnati

Ivy League senior Ethan Carlson recently turned down a job with a global-energy consulting practice and instead pledged to spend two years working for an entrepreneur with Venture for American, perhaps with a focus on renewable energy, in a struggling U.S. city, which may be Cincinnati.

Read the full story here.

How to Customize Your iPhone, Inside and Out

The iPhone is a beautiful device on its own, but with hundreds of millions of iPhones sold it's not particularly unique. Cincinnati-made JackBacks made LifeHacker's list of ways to customize your iPhone.

Read the full story here.

CincyTech wants your 'Minimum Viable Concept'

Eric Ries's Lean Startup book famously promotes the Minimum Viable Product as a way for start-ups to think about how to spend limited resources to get a product out the door. But now the seed-stage venture capital company CincyTech is looking to help companies do even more, by asking them to do even less. At the same time, CincyTech is hoping this will lead to stronger start-ups--and better investments.

Read the full story here

A Gathering of Student Work: My studio at the University of Cincinnati

This fall, I co-taught such a studio (with Eli Meiners) at the University of Cincinnati. The project was a real one: the conversion of a former Kroger supermarket building into an open storage facility for the Cincinnati Art Museum, a Montessori school, and studios and display space for artists. The rules of the studio were a bit different: you could do anything you wanted, as long as it was begged, borrowed or stolen; your design did not have to be efficient or buildable, but gathered together from existing materials or from other buildings.

Read the full story here.

Empower's Jessica George named AdWeek's rising star

When Jessica George joined Empower MediaMarketing in May 2008, she knew she was charting new territory. As head of the company’s new Word-of-Mouth Marketing unit, not only was she starting a department from scratch, but she also had to help the rest of the company understand the importance of its mission.

Read the full story here.

Have You Tried This Yet? showcases P&G's innovations

Following a successful launch last year, the Procter & Gamble Company is once again highlighting the benefits of many of its innovative brands via the Have You Tried This Yet? program, a comprehensive campaign designed to highlight innovative products for self, family and home, each delivering great performance.

Read the full story here.

P&G readies new detergent global launch

Procter & Gamble upgrades its Ariel laundry detergent by using 3-D technology for its product development and marketing campaign.

Read the full story here.

BrandZ top 100 most valuable global brands include P&G's Gillette, Pampers

The BrandZ top 100 Most Valuable Global consumer-facing brands rank General Electric, parent company of GE Aviation in Evendale at number ten and Procter & Gamble's Gillette and Pampers rank in the top 40.

Read the full story here.

Graeter's Ice Cream gets big by staying small

Graeter's ice cream goes nationwide selling its products in almost 4,000 retail outlets. Graeter's national fans include celebrities such as Oprah, and Harry Connick Jr, and influential food writers such as David Rosengarten.

Read the full story here.

To innovate for boomers, P&G and LG are tapping... college kids?!

Procter & Gamble looks to students for design and invention ideas by working with a University of Cincinnati affiliated design non-profit organization, Live Well Collaborative. Students invented a new cap for Tide detergent to better assist the elderly, created better hospital gowns, and invented a medicine delivery system for Alzheimer's patients.

Read the full story here.

Tour of the University of Cincinnati DAAP

Michael DiTullo, a member of frog design - a global innovation firm - toured the University of Cincinnati's DAAP and interacted with students through conversation and critiques. Having worked with DAAP grads in the past, DiTullo's impression was validated as he was impressed by the hardworking students and professors.

Read the full story here.

Rockfish launches new brand ventures division

Rockfish, a Cincinnati full-service digital innovation company, launched Rockfish Brand Ventures. The new brand will focus on the latest digital innovations in consumer Internet, Mobile, and Retail.

Read the full story here.

JCPenney unveils new logo designed by UC student

JC Penny revamped its logo to bring younger and lapsed consumers into its stores. After reviewing many submissions from company associates, design agencies, the University of Cincinnati, and Rhode Island School of Design, JC Penny chose a design by Luke Langhus, a third-year graphic design student at UC. The new logo will be featured at the end of this month and the store will update all packaging and external store signage in the next three years.

Read the full story here.

Will The Midwest Become The Next Silicon Valley?

The Midwest continues to have blossoming entrepreneurship due to venture capital investments, programs and investment in public dollars, and strength developments. Cincinnati's Brandery is a part of this growth working with entrepreneurs in short-term education programs. Cincinnati is also building a consumer marketing hub around Procter & Gamble's global headquarters, growing and leveraging its strengths.

Read the full story here.

Famed designer says DAAP one of few design schools not failing their students

Famed designer,Gadi Amit, questions if design schools are failing their students. As Amit reviewed candidate's portfolios to join his growing team, he noticed the lack of quality in student's work. According to Amit, fortunately the one U.S. exception is the University of Cincinnati with "an excellent program and very solid graduates."

Read the full story here.

P&G opens 'Pop-up' store in NYC

As part of their new campaign, "Have You Tried This Yet?," Procter & Gamble opened a 10-day 'pop-up' store in New York City to promote 18 of its new products. The store is divided into demo areas where customers can interact with the products and receive complimentary samples. P & G wants customers to understand the value and performance of its products by keeping the customers engaged with this temporary store.

Read the full story here.

P&G will compact all its powder detergents in 2011

Procter & Gamble plans to compress all of its U.S. and Canadian powdered laundry detergents in order to contribute to green choices. This change will reduce fuel consumption for transport and reduce packaging. The existing detergents will still be as efficient, cleaning the same number of loads as previous detergents.

Read the full story here.

Eyewear, with a bit of Disney and a touch of Apple

Luxottica, a worldwide eyewear retail company with its U.S. headquarters in Mason, OH, experiments with a concept store that draws ideas from Apple and Disneyland. The company's goal is to create a personal experience and connection with the customer. The Eye Hub at the experimental store is in the shape of an eyeball, and allows customers to research eye problems and prescriptions, to see how they look in glasses with forty-one touch screens, and to interact with a concierge to help customers explore the store.

Read the full story here.


P&G makes push in India

Sales continue to rise in India as Procter & Gamble expands in the world's second-most-populous country. Although this push in India is a challenge due to local competition and traditions, P&G finds sales growing at 20 percent a year. In order to bring in more consumers, P&G continues to lower prices and sends marketers to villages to promote the benefits of their products.

Read the full story here.

Macy's customized approach boosts profitability

In 2008, Macy's launched "My Macy's" in twenty different locations in order to localize different stores by using locally based district merchants. St. Louis proves to be a success by boosting profits in prom dress selection. The customization of each store led to a $23 million dollar increase in profit within the first quarter for Macy's.

Read the full story here.

P&G gives Pantene a high tech makeover

Procter and Gamble's hair care line, Pantene, reinvents itself again in order to reconnect with consumers. According to Business Week, some of the big ideas behind more than two years of research and reformulation include both an "atomic force microscope, similar to one used on NASA's Phoenix Mars Lander, and micro-computed tomography, used to measure bone density" to ensure the shampoos were truly making hair healthier.

Read the full story here.

P&G expands 'Future Friendly' marketing effort

Procter & Gamble, the world's largest consumer products company, is expanding its 'Future Friendly' marketing effort that promotes environmental responsibility under the guise of consumer education.  P&G hopes to eventually reach 50 million U.S. households by the end of 2010 with this effort.

A recent consumer survey indicated that 74 percent of consumers would switch to another brand if they were able to conserve resources while not having to pay more, and 34 percent said a lack of information was the reason they didn't lead a more environmentally-friendly lifestyle.

Read full article here.

Cincinnati-based Macy's ranks as one of America's most valuable retail brands

Cincinnati-based Macy's has been ranked as one of America's most valuable retail brands in 2010.  The ranking saw upward movement amongst value retailers, but Macy's was able to hold its position even in a tough economy.

Macy's is one of the largest retailers in the nation and began a national brand campaign in 2006 to expand and convert store identities over to the now national Macy's brand.

Read full article here.

Procter & Gamble ranks as world's 6th most admired company

Cincinnati-based Procter & Gamble is known for being the world's largest advertiser and consumer goods company, but it is also the world's 6th most admired company according to a recent Fortune Magazine survey.

P&G was particularly noted for its dedication to innovation and the consumers the company serves.  Also ranking at the top of the list with P&G was Apple, Google, Berkshire Hathaway, Johnson & Johnson, and Amazon.com.

Read full article here.

Business Week ranks DAAP among world's best design schools

BusinessWeek released their special report on the world's best design schools and the University of Cincinnati's College of Design, Architecture, Art & Planning came in as one of the top 30 design schools.

Cincinnati joined the ranks of design programs in London, New York, Milan, Helsinki, Beijing, Hong Kong and more.  Since BusinessWeek began its design rankings in 2006, Cincinnati's School of Design has made the list several times.  The report looks at the world's best design programs that foster creative techniques in business as inspired by design.

Read full article here.

Cincinnati unveils new logo

The city of Cincinnati has introduced a new logo designed by local firm LPK Leadership Brands.  The new logo design work came at a $75,000 cost that was covered by locally based Macy's Inc.

The logo emphasizes a capital C in shades of blue and green.  Various aspects of the design are meant to show that the city is inviting, approachable and moving forward.

The new logo will be incorporated as needed over time and will eventually reflect an overall rebranding of the city known as the "cradle of brands."

Read full article here.

Digerati brings marketers, social media together for charity

Procter & Gamble brought together 40 digital media and agency executives and 100 of its North American marketing directors for Digerati, a contest to sell Tide T-shirts which aired largely over social media.

In addition to hitting the top 10 trending topics on Twitter for a brief moment, the four teams relied entirely on social media to sell more than 2,000 T-shirts at $20 apiece, spending only about $4,000 in the process.

Executives from Google, Facebook, MySpace, Intuit, and other digital players raised $50,000 for the charity Feeding America, with an equal match from the Tide brand.

Besides charity, the goal of the evening was to expose P&G's marketing directors to uses of social media that they hadn't considered before, to build stronger ties with digital media and agencies, and to help recruit marketers to the company.

Read the full article here.

Eight Greater Cincinnati companies among world's most admired

Eight Greater Cincinnati companies are among the world's most admired, according to the March 16 issue of Fortune magazine.

The magazine lists Chiquita Brands International, Cintas, Convergys, Kroger, and Procter & Gamble as scoring in the top half of a survey in which businesspeople were asked to vote for the companies they admired most.

Fifth Third Bancorp, Macy's, and Omnicare were listed as "Contenders", meaning that they did not score in the top half of the industry survey.

Procter & Gamble was also singled out as being the most admired company in the "Soaps and Cosmetics" category.

Read the full article here.

P&G spreads idea net

Procter & Gamble is opening its doors to new ideas by posting its innovation "wish list" online, part of its Connect and Develop strategy for product development.

Although P&G still spends more than $2 billion a year on research and development and employs more than 9,000 researchers worldwide, more than half of its new product ideas now are coming from outside of the company.

According to the Enquirer, this outside-in approach can mean buying ingredients or technology from other firms, licensing the rights to products owned by others, or awarding the rights to its brands for others to develop.

Connect and Develop has allowed P&G profits per employee to grow 8 percent a year by drastically cutting research and development costs.

Read more from our friend Dave Holthaus here.

Procter and Gamble's Clay Street Facility provides brand inspiration

Tucked away in a corner of Over-the-Rhine sits a cradle of inspiration for brand giant, Procter & Gamble. The renovated 19th-century brewery is run by Michael Luh and David Kuehler, co-directors of Procter & Gamble's Clay Street Project. The two are paid to not think like P&G executives. In fact they work to ensure the teams that come through their doors leave with a completely new outlook on whatever project they're working on.

Brand success stories having come out of the Clay Street facility include Herbal Essence which reinvented itself into the No. 2 hair care brand in the U.S.

To read the full story click here.

Writer: Jeff Syroney
Source: Cincinnati.com

Cincinnati Museum of Advertising could take root in OTR

Pete Blackshaw, excecutive vice president for Nielsen Online Digital Services has a dream of creating a museum in Over-the-Rhine that would preserve the history of Cincinnati’s role in the development of the advertising industry.

Still in the planning stage, the proposed Cincinnati Museum of Advertising would feature the contributions of such industry leaders as Procter & Gamble Co., Crosley Corp., U.S. Playing Card Co. and Kenner Products.

Click here to read the full here.

Writer: Jeff Syroney

Source: Business Courier

P&G overcoming social networking hurdles

Consumer products giant Procter & Gamble has been utilizing social networking sites such as Facebook for nearly a dozen of its brands, a strategy the company is still refining.

A prime example of social networking's fickle nature occurred in 2006, when P&G invited Facebook members in 20 college campus networks to become Crest Whitestrips fans on the product's Facebook page.

By offering free movie screenings and Def Jam concerts, the site attracted 14,000 fans; however, more than 4,000 of those fans have since left.

The company is hoping that a new "Become a Fan" feature, which would allow Facebook members to take some sort of positive action besides just viewing ads, could help fans stick around and become more invested in the brand.

Read the full article here.

UC, P&G create cutting-edge computer sim center

The University of Cincinnati and Procter & Gamble have teamed up to create a center of expertise in computer simulation, allowing them to solve real design problems in a virtual world.

Traditional engineering and production requires a product to be designed, a prototype to be created and tested, and then results to be fed back into redesign -- a time-consuming and costly method.

Exploring other options, P&G looked at Caterpillar, Inc.'s Champaign Simulation Center at the University of Illinois Research Park, a model of partnership with universities that could provide cost-effective simulations while helping to grow future talent.

The center opened in September at the UC Turner Building and is staffed by nine students for UC's College of Engineering, who are working closely with P&G engineers on limited modeling projects, with plans to expand modeling capabilities as the center matures.

Read the full article here.

P&G and Google team up to trade knowledge

Procter & Gamble has announced that it has done job swaps with Google Inc. to teach each other about targeting customers.

The Wall Street Journal reports that discussions about employee swaps began last year, and that two Tide detergent brand managers swapped places with a pair of Google officials in January.

P&G spokeswoman Allison Yang tells the New York Times that her company is looking to reach more online customers, and embedded Google officials have been schooled in P&G's innovative brands and strategies.

The two companies expect to continue job swaps and information exchanges in the future.

Read the full article here.

AcuPOLL Germinator proves it can change way companies develop ideas

A new AcuPOLL white paper proves that their Germinator process is changing the way companies develop new product ideas and which of those are put before consumers.

Germinator, which is just over one year old, allows marketers to compare ideas to a dynamic "Sprout" database, allowing brand executives to uncover whether consumers believe the benefit they are offering is important.

The fast, cost-effective process can turn out reports in less than 48 hours after data collection.

"Many of the more new, edgy or different ideas are left at the drawing board and never make the cut to testing, and ironically, those are often some of the truly inspired and best ideas," AcuPOLL CEO Jack Gordon tells PR Newswire.  "Germinator now makes it possible to test these ideas based on insights and discover which ideas are best to focus on for further development."

Read the full release here.

Observatory Group, P&G partner on software

Cincinnati branding firm Observatory Group is partnering with Procter & Gamble to develop a software program that will make innovation easier, and a prototype was scheduled to be delivered yesterday.

According to the Business Courier, the Technology Evaluation Application Mobile (TEAM) software will allow P&G's general mailbox to use message content to direct messages from scientists, inventors and others to the proper person or department.

The software is expected to speed up the innovation process by ensuring that new ideas don't languish in inboxes.

For the past eight years, P&G has been actively soliciting external partnerships and collaborations through its Connect & Develop program.

Read the full article here.

P&G takes innovation a step beyond co-branding with new Tide, Downy lines

Procter & Gamble is creating a new sub-brand for its Tide and Downy product lines that borrow ingredients from its beauty care lines that will result in clothes that stay fresh looking after 50 washes.

While P&G has co-branded in the past by adding Febreze to both of these products, they have taken a much larger step by marrying two of its largest business units - a move that's organizationally difficult given their sheer size.

Kash Shaikh, a rep for P&G, tells Brandweek that "this is really the first time we've embraced this idea of elevating the category from fabric care to fashion care."

P&G plans to spend $60 million on an advertising campaign for both products, compared to a total of $180 million on both brands in 2007.

Read the full article here.

Nothing sells like celebrity

Early last year, marketing executives at Totes Isotoner heard a teenage singer from Barbados named Rihanna perform a song called "Umbrella", and it quickly became the company's rallying cry.

Cincinnati-based Totes, which had not used a celebrity to endorse its products since Dan Marino, suddenly had a hit campaign on its hands.

Rihanna arranged a deal to have Totes create customized umbrellas with sparkly fabrics and glittery charms, with the singer receiving a percentage of the profits.

And the creation of the Rihanna "brand" had benefits for Totes as well - after "Umbrella" became a Grammy-winning hit, Totes began to reach younger shoppers and to attract more traffic to its website.

According to the New York Times, Totes describes its working relationship with the star as "invaluable".

Read the full article here.

Laga now Brandimage, chooses to stay in Cincinnati

Laga has announced its merger with Paris-based Desgrippes Gobe, making Cincinnati home to one of the world's largest independent design firms.

The new company, Brandimage, will retain its headquarters in Walnut Hills, with the remainder of its 300 worldwide employees working in New York, Chicago, Paris, Brussels, Tokyo, Seoul, Hong Kong, and Shanghai.

Brandimage is a team of strategy designers, industrial designers, architects, corporate identity specialists, product designers and interior designers, specializing in pitching multinational companies to embrace design as a brand-building tool.

According to the Cincinnati Enquirer, some experts say the merger gives Cincinnati an even stronger presence on the world stage as a cutting-edge design and branding center.

Read the full article here.

Eisen awarded highest honor in design competition

Eisen Management Group has won an Award of Excellence in this year's Communicator Awards for its branding work for Calgary-based Taiga Bioactives' Dr. Kranes KoolLips cold sore treatment. Eisen was recognized for taking the brand away from its "medicinal" look to a sleek, sexy, and sophisticated brand aimed specifically to women. Called "The Matchbook", the packaging contains a precision application tube that holds three grams of the product.

The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals, receiving over 8,000 entries this past year alone.

Read the full release here.

Nine Greater Cincinnati firms make Fortune 500

Fortune Magazine's 2008 rankings show Greater Cincinnati with nine Fortune 500 companies, with seven more making the Fortune 1000.

The top 100 companies includes Procter & Gamble, the Kroger Company, and Macy's Inc.

Also in the Fortune 500 are Fifth Third Bancorp, Ashland Inc., AK Steel Holdings, Omnicare Inc., Western & Southern Financial Group, and Chiquita Brands International, Inc.

The region also had 16 Fortune 1000 companies on the 2007 list.

Read the full article here.
See the full Fortune 1000 on the CNN Money website.

Big plans mark State of City

In front of an audience of nearly 600, Cincinnati Mayor Mark Mallory delivered his annual State of the City address in which he addressed the issues of public safety, jobs and economic development, neighborhood revitalization and public transportation.

The News Record reports that Mallory said that for the city to achieve the goals of the GO Cincinnati initiative, it must work harder to attract and retain young professionals.

To help strengthen the bond between Cincinnati and the young, he promised to work with city council to fund a co-op program between the University of Cincinnati and the city and has put his support behind a Downtown to Uptown streetcar connection.

Read the full article here.

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