Following a difficult year, executives at Procter & Gamble see growth ahead as they focus on value-priced items and emerging markets among other things that will help grow their consumer base from 4 billion to 5 billion.
The world's largest consumer product's company believes that adjustments need to be made as shoppers opt for lower-priced alternatives to the company's well-known brands like Pampers, Tide and Duracell.
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