Procter & Gamble to run its home care/fabric product factories with wind power

Procter & Gamble officials announced at their annual shareholder meeting that the company is teaming up with EDF Renewable Energy to build a wind farm in Texas to power all of its North American plants that manufacture home care and fabric products. Those facilities make some of the company’s best-known household items, including Tide, Febreze and Mr. Clean.

“It is Procter & Gamble’s biggest foray into wind power, and is the latest in a burst of partnerships between major American corporations and renewable energy companies,” writes Rachel Abrams in The New York Times. “The initiative also represents an opportunity for P.&G. to garner good will with environmentally conscious consumers at a time when personal care companies are under more pressure than ever to respond to their concerns.”

Shailesh Jejurikar, president of P&G’s North American fabric care division, told The Times, “More and more, we find a very large number — call it two-thirds of consumers — looking to make some kind of contribution in the space, and hopefully not making trade-offs in value or performance.”

Read the full New York Times story here.