The United States Olympic Committee has just landed a major new sponsor for its Olympic teams in Vancouver and London. The new sponsor is Cincinnati-based Procter & Gamble which will promote its Cover Girl, Olay, Secret, Venus, Pepto-Bismol, Vicks, Pringles, Bounty, Charmin, Pampers, Febreze, Tide and Crest brands as part of the deal.
Valued at more than $15 million, the deal comes at a much needed time as the USOC recently lost sponsorship deals with General Motors and Home Depot.
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