Macy’s sets the pace for J.C. Penney
For the eighth month in a row, Macy’s continues to beat it’s rival, JC Penny’s, in same-store sales. Macy’s merchandising strategy of introducing a mix of merchandise rather than lowering prices has proven to be a large success as the company always looks at consumer preferences in order to maintain their success rate in the market.Read the full story here.
For the eighth month in a row, Macy’s continues to beat it’s rival, JC Penny’s, in same-store sales. Macy’s merchandising strategy of introducing a mix of merchandise rather than lowering prices has proven to be a large success as the company always looks at consumer preferences in order to maintain their success rate in the market.
Read the full story here.
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