Luxottica, a worldwide eyewear retail company with its U.S. headquarters in Mason, OH, experiments with a concept store that draws ideas from Apple and Disneyland. The company's goal is to create a personal experience and connection with the customer. The Eye Hub at the experimental store is in the shape of an eyeball, and allows customers to research eye problems and prescriptions, to see how they look in glasses with forty-one touch screens, and to interact with a concierge to help customers explore the store.
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