Kroger is one of the nation’s most loved brands

Kroger landed itself at the top of The Morning Consult‘s list of Most Loved Brands. It came in at the top of the grocery store category, edging out Whole Foods, Safeway, Albertsons and Publix.

The local brand received 53 percent of the vote from about 200,000 consumer votes. Kroger even edged out Whole Foods, which built a national brand by having the highest-quality organic foods on the market.

But Americans seem to like Kroger more than they like Whole Foods, and the majority of that stems from the fact that more people have an unfavorable opinion of Whole Foods — 13 percent to Kroger’s 9 percent. Whole Foods was recently purchased by Amazon, which will likely bring about some changes for the health food chain.

Kroger is making a name for itself in the grocery store world by launching its new Click List grocery pick-up program and starting a meal kit service that you can pick up in store, take home and prepare. 

Check out the full list of the nation’s Most Loved Brands here.