Procter and Gamble's hair care line, Pantene, reinvents itself again in order to reconnect with consumers. According to Business Week, some of the big ideas behind more than two years of research and reformulation include both an "atomic force microscope, similar to one used on NASA's Phoenix Mars Lander, and micro-computed tomography, used to measure bone density" to ensure the shampoos were truly making hair healthier.
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