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Procter & Gamble to form consumer-health venture with Teva

Tuesday, March 29, 2011

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Consumer Products, Health + Wellness, Life Sciences, PR, Marketing + Advertising

Downtown

Teva Pharmaceutical Industries Ltd. (TEVA) and Procter & Gamble Co. (PG) agreed to combine their consumer-health businesses outside North America in a joint venture that aims to capture more of the $200 billion market for over-the-counter medicines.

Read the full story here.