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Watch Ohio Knife give away 100 guitars at SXSW

Tuesday, March 27, 2012

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Arts + Culture, Branding + Design, Cincinnati, City Building, Regional Indicators, Regionalism

Downtown

While in Austin, Texas for SXSW, Ohio Knife worked with Landor to create a spectacle in the streets. While performing a song, 100 guitars where given away from the back of a flatbed truck.

Watch the video here.

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