Cincinnati-based Procter & Gamble is looking to sprint out of the current recession by "pulling out all the stops" at the Vancouver Olympic Games. The world's largest consumer products company will reportedly spend in excess of $22 million at the Games.
The increased advertising presence of the world's largest advertiser was a major aid for the United States Olympic team that had lost one of its biggest sponsors in General Motors due to the recession. P&G has an annual advertising budget of around $8 billion.
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