Jeri Tolliver, Nathan Ivey, and P.G. Sittenfeld have united with the intent of delivering the news in a fresh and engaging way.
Via daily digital content that addresses difficult-to-tackle issues and lends a voice to those that often feel silenced, comes a platform called "The Block."
Set to debut on July 20, The Block will feature a variety of podcasts and daily talk shows, including "Hot Mic," co-hosted by Sittenfeld and Ivey, "The Nathan Ivey Show" (already in existence, known to listeners as "Cincinnati's most dangerous podcast"),"The B-Word," hosted by Tolliver and Kenya Owens, and "Truth to Power," which highlights the work of the Cincinnati NAACP.
"We have a story to tell," Tolliver says, "And it's ours to share through protest, celebration, and change on every block in our city."
Tolliver and Ivey both possess a familiarity with broadcasting, as they're former co-hosts of "The Buzz."
And while their politics haven't changed, the landscape has.
"Compared to even just a few years ago, there’s much less local talk programming today that is focused on the city and that captures progressive perspectives," Sittenfeld says. "The reality is, our city is changing, and we want to host conversations and produce content that reflect the new Cincinnati."
Rather than broadcasting in a studio, The Block will happen in the midst of it all.
"Too many podcasts seem confined to the studio," Ivey says. "We want to podcast on the block, in the neighborhoods that we talk about in the media. Who knows...maybe you will see us recording a pod on your block?"
Tune in, and weigh in, on The Block via Facebook or Spreaker.com beginning Friday, followed by other popular podcast formats shortly thereafter.