City Lights Neon,
near Eden Park, is way beyond your basic flashing OPEN window sign and
has made neon sign design into an art form. For more than 25 years the
company has made creative, sometimes quirky signs, for large
corporations, restaurants and small businesses.
The company,
founded in 1983 and operated by husband and wife Dennis Dix and Dana
Burton, started in a third-floor studio in Over-the-Rhine. The pair was
inspired to study the art of neon sign making while living in Washington
D.C. and seeing an NEA support exhibit called NEONFRONTS.
"The
work transformed many otherwise vacant public streetscapes and empty
storefronts with color, light, shape, and concept. Dennis and I became
intrigued with neon as an artistic medium," said Burton, whose
background is in film.
Burton and Dix began researching schools
where they could learn more about the nuts and bolts of neon sign
making, which can be dangerous and involves working with temps around
1,500 degrees Fahrenheit. Eventually they settled on Northern
Advertising in Wisconsin.
"The learning environment was focused
on a student's ability to learn a trade for employment at sign companies
after an intensive session. We found a school that accepted our
interest as an artistic curiosity rather than a vocational pursuit. One
must possess knowledge and skill related to the process, as well as
overcome the intellectual tendency toward fear, both in terms of the
flames, as well as the high voltage electric," Burton said.
Burton
and Dix, who originally lived in the Cincinnati area returned here to
start their company. They named their company City Lights Neon in homage
to Paris, the "City of Lights."
"The origin of the name speaks
to our philosophy: innovation, aesthetics and intellect. Although
environmental graphics and signage are often what comes to mind when one
thinks of neon, we did not endeavor to become a sign company. We viewed
neon as a medium with which to draw with light, graphically," Burton
said.
Over the years, the company has made custom signs and
artwork for several Procter & Gamble brands including Tide, as well
as Playhouse in the Park, the Cincinnati Art Museum, Clear Channel, Teri
Studios and Pomodori's Pizza. The pair frequently work with LEDs that
allow for unlimited color mixing, changing, and modulating effects,
Burton said.
In 2004, they worked on a project for Claire
Fontaine, a Paris-based collective artist, on a neo-conceptual piece
that was powered by energy collected from solar panels and stored in a
12 volt DC battery.
"As designers, we work with recycled content
eco-resins, bamboo, stainless steel, powder coated metal. Each project
is viewed individually, holistically, whether the project revolves
around visual merchandising for retail, an exhibit display, special
effects for a concept event, a cutting edge interior, custom signage,"
Burton said.
Writer: Feoshia Henderson
Source: Dana Burton, co-owner City Lights Neon
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