For over 60 years, the Salzano family has cornered the men’s grooming market in downtown Cincinnati. After emigrating to the U.S. from the Abruzzi region in Italy, Nicolino Salzano built a strong following at his Fourth Street barber shop, Salzano’s
. Sons Guido, Angelo and Domenico have all been in the business since they were kids.
This week, in the recently-vacant space next to the barber shop in Atrium 1 of the Omnicare Center at Fourth and Main streets, one of the Salzano boys is taking a swing at cornering another market: men’s grooming products.
Industry-savvy Guido Salzano is set to open G. Salzano’s, a men’s grooming product retail store where his father’s customers can find the high-quality products the Salzanos use for their hot lather shaves and hair cuts.
With the help of his father, Nicolino, and his two brothers, Angelo and Domenico, Guido hopes to provide a hip, swanky space for men to find everything they need to look sharp. Hoping to give the place an “old world feel,” Guido’s retail space will feature a chandelier, comfy leather chairs and an old antique barber chair as a centerpiece.
The products on the shelves will include skincare and hair care products from Baxter
, a California company, as well as German-made brushes, razors, after-shave and shaving cream from MÜHLE
. The store will also feature products from Taylor of Old Bond Street out of London, the only retailer in Cincinnati to do so.
Eventually, Guido plans on releasing his own line of men’s care products to sell on the shelves. For now, it’s about creating an experience for his customers that goes far beyond that of Art of Shaving
or any other retailer in the category.
“I want this place to be for every guy,” Guido says. “Athletes, CEOs, teenage hipsters, common folk like myself. Everybody.”
The shops hopes to attract customers of all ages who want more from their grooming experience. In addition to selling men’s hygiene products, G. Salzano’s will also feature items like pocket squares and cufflinks. It’s a shaving store, but with a twist.
In addition to drawing in shaving enthusiasts, barber shop customers and Christmas shoppers, Guido also sees his shop as the perfect venue for a groomsmen’s party.
“We’ll feed them, drink them, give them a great razor shave and have them check out the store,” Guido says. “I mean, a real badger hair shaving brush? That’s a great groomsmen’s gift.”
More than anything else, Guido sees his store as a product of the decades of hard work the Salzano family has put into their business. Though he's opening the store in his name, his brothers, father and uncle all played an important part in making his vision a reality.