Education + Learning : Innovation + Startup News

A University of Cincinnati professor is one of three leading investigators in a national study that is comparing two treatments for Post Traumatic Stress Disorder, or PTSD.

The 17-site, $9 million study will take about three years to complete, and it will involve approximately 500 veterans at VA medical facilities across the country, says UC Clinical Psychiatry Professor Kathleen Chard.

Researchers will compare two proven PTSD treatments:

Prolonged Exposure (PE), which allows patients to work through painful memories by re-experiencing traumatic events in  safe and supportive environments, and to engage in activities they've avoided because of trauma. Prolonged exposure also emphasizes education about treatment, common reactions to trauma and breath retraining.

Cognitive Processing Therapy (CPT), which focuses on patients' thoughts and feelings. This approach emphasizes how traumatic experiences changed the patients' thoughts and beliefs, and how those thoughts influence current feelings and behaviors. Patients identify and challenge unhelpful thoughts through structured therapy sessions and practice assignments.

The Institute of Medicine and the health arm of the National Academy of Sciences have endorsed both PSTD treatments, which are used for both military and civilian patients. One of the study's goals will be to determine which treatment works better when a patient has other problems, like depression or substance abuse.

Chard is co-author of the CPT military/veteran manual and the national CPT implementation director for the Department of Veterans Affairs.

"Both are gold standard treatments, but what we don't know is, if I have patient 'X,' which one should I put them in," she says. "What we have now is informed patient choice. We tell them about the treatments and they can decide what to do. We don't have solid research about what works best."

Chard is also director of UC's Department of Psychiatry and Behavioral Neuroscience PTSD division, which is based at the Cincinnati Department of Veterans Affairs (VA) Medical Center facility in Ft. Thomas. It likely will be one of the 17 testing sites.

The findings of the study will have an impact that reaches beyond treatment for members of the military, as PTSD has been diagnosed in people who have never been in the miliary, but who have seen or lived through dangerous events, including survivors of physical and sexual assault, abuse, accidents and natural disasters.

By Feoshia H. Davis
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Rebecca Huffman’s circuitous route to UC’s Fashion Design program both inspired and informed her non-traditional senior thesis, Design Genius. More methodology than consumer good, Design Genius is a learning module that teaches students the value of education and the building blocks of problem-solving as they design their own products.

Unveiled at UC’s DAAPWorks, Design Genius takes a fresh approach to making learning relevant for kids of all ages, which is exactly what recent grad Huffman, 24, who works for LPK, wanted. 

“I knew that I wanted to do something that would help kids,” says Huffman, who spent a year working as a preschool teacher before starting her design training at DAAP.

As she considered what her culminating project for college would be, she thought back to a studio class in which she’d designed and created a real project, then put it up for sale in real life. Through that process, and its embrace of design-thinking, she saw the value of the disparate classes she’d taken through her academic career, from math to marketing and writing to psychology. And she felt empowered.

Her work as an LPK co-op increased her experience with design-thinking, an approach to problem-solving more often seen in Fast Company than elementary schools. 

“Design Genius is an attempt to solve the problem that our kids are facing by instilling a greater sense of educational purpose,” she says. 

She describes Design Genius on her website as “the culmination of five years of study and extensive research on the Creativity Quotient, Design Thinking in education, the concept of ‘failing forward,’ sociocultural trends impacting Generation Z, and the educational and social development of Tweens.”

What that looked like, in the end, were three, one-and-a-half hour sessions in two schools—St. Ursula Villa and Pleasant Ridge Montessori—in three different classes. Fourth and fifth grade students examined case studies in the form of fictional diary entries. Then, they ideated, revised and designed real products to help solve the problems of their fictional “customers.” 

“They learned everything I was trying to teach them,” Huffman says. “It was amazing.”

The students not only learned from the project, they loved it. Huffman received unprompted thank-you notes and testimonials when the students presented their products. She’s convinced that with a little tweaking, she can develop a fully functional learning module that can help young students not only design products, but create and sell them. 

By Elissa Yancey
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As our aging population grows, they're asking more of our healthcare providers.

Nurses increasingly are being asked to fill healthcare needs and are growing their skills and knowledge through higher education. Still, an untapped resource of nursing talent remains: men.

About 94 percent of nurses are women, and that creates challenges for men who are entering the field, as well as patients who aren't always comfortable receiving treatment from a male nurse.

These are some of the reasons that local medical and educational partners, including a University of Cincinnati College of Nursing student organization, started MENtorship, a program for male student nurses.

The nursing program has partnered with Cincinnati Children's Medical Center and UC Medical Center to develop MENtorship.

The six-to-eight week program is just wrapping up, with a group of 12 undergraduate nursing students. In addition to being mentored by professional nurses, higher ranking students also mentor younger students. So students are both mentors and mentees, says UC MENtorship faculty advisor Gordon Gillespie.

"The junior and senior mentors can tell the freshmen and sophomores what the student nursing program is really like and the commitment that it takes, so the students aren't surprised," says Gillespie, who has been a nurse for 17 years. "They could be less likely to drop out."

The program was initially inspired by a 2013 American Journal of Nursing article, "Men in Nursing: Understanding the Challenges Men Face Working in this Predominantly Female Profession,” that identified professional tribulations experienced by men in the nursing field.

Students are mentored on educational challenges and expectations, but also on dealing with challenges they'll face after school, Gillespie says.

"How do you approach intimate care for a female patient?" he says. "There are higher concerns about inappropriate touching with a male nurse. There are some cultures where it is taboo. When there are violent or aggressive patients, they were automatically assigned to me because I am the man. We talk about those issues and how to deal with them."

The MENtorship program will be evaluated this year, and there are plans to offer it again based on feedback from this semester's participants. If given board approval, it will be offered for a full year starting with the 2013-2014 academic year.

By Feoshia H. Davis
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A new water quality monitoring app developed at Northern Kentucky University caught the attention of national ecologists and the United States Environmental Protection Agency for its potential to strengthen the quality of data collection at local waterways.

NKU is quickly building on that success with funding from the NKU Research Foundation. The foundation recently awarded the NKU's Center for Applied Informatics $10,000 for two students to develop field-based water quality applications.

"The NKURF board is very excited about the further development of tools like the water quality app and associated data storage," NKU Associate Provost for Research, Graduate Studies and Regional Stewardship and Chair of the NKURF, Jan Hillard, said in an announcement. "The entire process of creating and sustaining this application ties together values of undergraduate research, creativity, collaboration and community engagement."

NKU's latest mobile application, Water Quality, allows users to more efficiently log and identify water quality data from rivers, lakes and streams. It also features a digital field guide for identifying aquatic macroinvertebrates and a Pollution Tolerance Index calculator.

Water Quality was unveiled before a national audience at the Technology to Empower Citizen Scientists conference held at NKU last month. Developed by a team from NKU and the Foundation for Ohio River Education, the $4.99 app is currently available for iPad, iPhone and iPod Touch in the App Store.

"We are excited that this mobile technology can be used by scientists and students alike to learn about and monitor rivers, lakes and streams across our region," says Dr. Steve Kerlin, director of the NKU Center for Environmental Education.

With this new funding, students will help develop apps like Water Quality through the Center for Applied Informatics' Virtual Co-Op program. This program allows students to build their resumes through hands-on work experience that applies what they learn in the classroom.

By Feoshia H. Davis
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Applied Decision Science is a field-based research and development company that specializes in the the study and development of new ways to improve decision-making in high stress situations.

Founded by Steve Wolf, along with Laura Militello and Dr. Gary Klein—two authorities in the fields of human cognition and the budding study of naturalistic decision-making—Applied Decision Science is dedicated to improving the choices made by people in arduous situations (medics, soldiers, firefighters, etc).

By obtaining their data firsthand from the field and by interviewing pertinent subjects, Applied Decision Science can create protocol applications that enhance the chances of successful and beneficial decisions. This is a distinct difference from lab-based research, which separates the researcher from the core of their study.

While their military work is confidential, the work the company has done for the healthcare sector continues to enhance peoples’ lives. Their most recent efforts for the Centers for Disease Control & Prevention involve an application that helps healthcare providers identify patients at a higher risk of colorectal cancer, one of the deadliest iterations of the disease.     

Rooted in Wolf’s work of studying the potential for enhanced decision-making, and coupled with Dr. Militello and Klein’s expertise, Applied Decision Science was started largely thanks to the Hamilton County Development Company in Norwood. Through the business incubator, Applied Decision Science has overcome many of the struggles similarly sized startups encounter.

By Sean Peters

TEDx, an independently organized intellectual conference licensed by the global TED event, will be hosted by Xavier University at the Cintas Center on April 17. Last year's premiere of TedxXavierUniversity was met with great success, and this year's event will include a multitude of speakers.

TEDx was started to mimic the larger TED’s format with multiple speakers, demonstrators and performers who seek to share “ideas worth spreading.” Nicholas Turon took on the lead role in organizing this year’s event with Xavier students who study the full spectrum of academic disciplines.

“I love TED and everything it stands for,” says Turon, who studies music education. “This is something we can be proud of. We’ve helped create an environment you don’t normally get in classes.”

Organized entirely by Xavier students, they view TEDx as an important legacy to leave for future students.

“There’s only so much you can do to change a university in four years,” says Sam Seigle, who is the head of speakers and sponsors for the event. “This is our special opportunity to make a lasting tradition. We hope it will grow more prestigious every year.”

Due to budgeting constraints, the event will have a smaller capacity than last year's. While 2012 reached its registration limit of 400 attendees within a week, this year, there will only be 200 available seats. Turon says the scaled-down event will offer participants a more intimate experience with speakers.

The organizers are eager to make TEDxXavierUniversity a continual success, which relies on spreading the word to promoters and interested audiences. Registration for tickets to the event is available here.

By Sean Peters

Today, Detroit-based Digerati launches its Intern in Ohio program to the public, which is sponsored by the University of Toledo. Like eHarmony, the program uses an advanced matching algorithm to match students with internship opportunities.
 
Intern in Ohio is free to both students who are looking for internships and businesses who want to post internships. To register, students and employers visit Intern in Ohio’s website to sign up and create a profile or post internship opportunities. Students fill out a short questionnaire about their preferences, and employers share information about the position. The system then identifies the top seven matches for each student, as well as for each position. When the match is made, both the student and employer are notified, and they must show interest before any contact information is shared.
 
“We encourage diverse companies—large and small, for-profit and nonprofit, government and corporate,” says Wendy Pittman, director of Digerati’s Classroom to Career. “It’s a great chance for employers to broadcast their company and internship program across the state and reach a larger pool of applicants.”
 
Only companies in Ohio can post opportunities to the Intern in Ohio website, but all types of internships are welcome. There are posts for marketing, engineering and social media, among others, says Pittman.
 
The program is open to all students who live in Ohio, whether they’re in-state or out-of-state students. Research shows that not only do internships often lead employment offers after graduation, but that students are more likely to remain in an area where they held and internship.
 
“This is the first replication of the Classroom to Career technology from Michigan to Ohio,” says Pittman. “Experiential learning is a game-changer; and we’re looking forward to working with smaller communities to make a difference.”
 
In 2011, Digerati launched its Intern in Michigan program, which has resulted in more than 127,000 matches and introductions between students and employers. Over 1,000 Michigan businesses have posted 4,824 internship opportunities, and 1,049 colleges and universities in the state use the site.
 
Full disclosure: Soapbox’s parent company, IMG, supplies content to Intern in Ohio on a contractual basis.
 
By Caitlin Koenig
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Public schooling is multi-faceted, and each state legislature has a particular way of governing its districts.

Public schools are a large part of state budgets and efforts, and most years, there are new regulations for administrators and teachers to comply with. Many new rules—implementing an anti-bullying program, for instance—comprise of educational and professional development and reporting and tracking.

Taken together, each mandate can take up a lot of time, which leaves teachers struggling to do what they to best: educate children.

One Cincinnati company is growing by making it easier for K-12 schools to manage those mandates. PublicSchoolWORKS offers schools a suite of web-based software and ongoing support in the areas of staff and student health, safety compliance and behavior programs.

Founded in 1999, the O'Bryonville-based company has two software suites: EmployeeSafe and StudentWatch. PublicSchoolWORKS has clients in the Cincinnati area, but it also serves schools across North America. Its resources include written plans, forms, training courses and other content that school districts need in order to succeed.

PublicSchoolWORKS was developed by a team of actively employed school administrators. It's CEO, Steve Temming, has more than 22 years of experience working in public schools, including administration.

"We create complete programs that address the needs of a district, not from a strategy standpoint but from an implementation standpoint," says PublicSchoolWORKS' Vice President Tom Strasburger.

The company is constantly monitoring state legislatures to assure its custom-content software continues to meet school districts' needs. PublicSchoolWORKS also offers ongoing service support to help districts get the most out of the software, Strasburger says.

"We provide a signature product that completely addresses school issues," Strasburger says. "By knowing legislation and meeting that legislation, the system is built to manage what is expected of the school. It's virtually hands off, so (teachers and administrators) can do their jobs."

It's because of the system's automation and completeness that the company rarely loses a customer. Public School Works is growing with its own sales, support and research groups, in addition to IT. Not only are its services growing, but PublicSchoolWORKS is also physically outgrowing its current office space, and could soon move into a new, larger facility.

By Feoshia H. Davis
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Miami University junior Samuel Frith was on vacation three years ago, and spent a little too much time in the sun. Today, when the rays get a little too intense, he relives a painful part of that vacation.

"My lips are very sensitive when I'm out in the sun," he says. "I get really bad sun poisoning and blisters when I go out in the sun."

Frith went through all of the cosmetically available lip balms around, especially those with high SPF levels, but they just didn't work.

"I wasn't getting any relief," he says. "I even tried the brands that were SPF 30 or 40."

Last summer, he decided to take things into his own hands, and create The Ultimate Lip Balm. It's a balm that would help sun-sensitive people like Frith. Active outdoor types could also use it, and it even has medical applications—chemotherapy patients often get severely dry lips during cancer treatment, and they could benefit from Frith's balm as well.

Frith, a finance and entrepreneurship student, was one of the top winners during this month's Innov8 for Health business pitch event. He was one of four $1,000 prize winners in the student track.

Frith's past experience includes working on a cosmetic lotion project for GA Communications in Chicago, which helped him learn about the process of getting a facial care product to market.

"I did a lot of reading and research about the FDA and regulation of product claims," he says. "While I was there, I learned about SPF, sun care products and the facial care industry."

After doing further Internet research, Frith decided to work with a Cedar Rapids, Iowa, company—Raining Rose—to develop the lip balm. Raining Rose is a small, custom lip balm manufacturer known for using organic and natural ingredients. The company and Frith are working to develop a formula aimed at making the lip balm last longer, and therefore, be more effective, Frith says.

"After SPF 30, [sun protection quality] plateaus," Frith says. "You have to come up with other ingredients that will stick better on lips, or attributes other than SPF to make a higher quality lip balm."

Currently, he's working to raise $15,000 for product testing. He hopes to get The Ultimate Lip Balm onto lips by late fall.

By Feoshia H. Davis
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A group of Cincinnatians are working to create a community-based cooking school and bistro in Over-the-Rhine.

101 The Cookery is an effort to teach basic cooking skills, help families feel more at ease in the kitchen and promote healthier eating.

"We want people to learn the skills they need to create healthy food in their kitchens," says Ty Carr, an industrial design student at UC's DAAP, who is helping lead the project. "So many people rely on convenience and frozen foods."

Carr was one of eight student entrepreneur finalists who pitched health and healthcare improvement ideas at the Innov8 for Health 2013 Challenge and Idea Expo.

101 The Cookery was launched as a concept last year, and is nearing the implementation phase, Carr says. He and his partners are continuing to pitch the idea to potential funders, community groups and business organizations.

"We're in the process of trying to get the green light from different organizations in the city and raise money," Carr says.

The Cookery project comes as the problem of "food deserts," or urban areas without convenient access to fresh foods or well-stocked grocery stores, has gotten more attention. Areas of OTR face some of those same challenges, but has one jewel in Findlay Market, the state's oldest continuously operated public market.

Carr, originally from Cleveland and now living in Clifton, believes OTR is the perfect place for his concept.

"I really didn't plan on staying here long-term, but something happened over the last two years," he says. "I started spending a lot of time in OTR, and people there have an intense sense of community. There is something about OTR—people love their food and their food history. It's the perfect venue for something like this."

101 The Cookery will likely contain for-profit and nonprofit elements, and there are also plans to release a "home cooking" cookbook soon.

You can get more information about 101 The Cookery from its recently launched website. You can also stay connected through Facebook and Twitter.

Written by Feoshia H. Davis
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Xavier University grad and entrepreneur Matt Dooley is giving back to the university. This time, he's not a student but an instructor.

Dooley, who in 2011 launched a social media agency called dooley media, now teaches a social media marketing course he developed for Xavier's MBA program. This fall will mark his third year teaching the course, which was recently accepted into the lineup of Xavier's MBA electives after an experimental period.

The course centers on the changing and emerging social media marketing space. It's a real-time, real-world course that teaches students to create, analyze and and adapt social media campaigns across platforms. Dooley approached the university about the class, hoping to contribute to an existing course. Instead, he was asked to develop one himself.

"I think the underlying motive was simply that so many people were talking about social media and trying to figure it out," Dooley says. "That prompted me to send that email, to see if there was an opportunity to build dialogue around social media's best (and worst) practices." He graduated from Xavier with a BSBA in finance and an MBA in marketing.

Throughout his course, Dooley shares his own experiences in the working world, managing and developing social media campaigns for small- and medium-size businesses. Dooley also writes about social media marketing for the online publication Cincinnati Profile.

The course has featured numerous experienced speakers, including social media marketing experts from companies and organizations like Caterpillar, Waste Management, Yelp!, Microsoft and Obama for America.

The course emphasises on meeting real-life challenges, and in one project, help solve a marketing challenge 3M presented to the class. The challenge related to helping the company better sell a new suite of computer privacy and protection products.

"It's a real-world course," Dooley says. "I think it's going against the nature of social media to be any other way. It's as interactive and fun and lively as possible."

By Feoshia H. Davis
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“Helicopter parents are very apparent—no pun intended,” says Jessica Donovan, founder of Red Brick College Consulting. “A lot of parents tend to be that way, but there are some on the other end of the spectrum as well. I get both.”

According to Donovan, anxious parents often relax once they see a plan and a timeline for their child's college planning. Once everyone is comfortable, she turns her attention to each student’s strengths and weaknesses, and helps suss out which college might truly be the best fit.

“A big part of consulting is getting the parents and the students to talk to each other,” she says. “Mom and Dad have an expectation and Sally or Joe has a different expectation.” In these cases, Donovan says she’ll help students identify their strengths and goals, then give them data to discuss with parents.

A former assistant dean at the University of Cincinnati, Donovan launched Red Brick last October to advise students and parents during their college search. Donovan, who is “part student advocate, part counselor, part admissions guru,” meets first with students and their parents to identify broad goals and gather ideas. After that, she keeps in touch with students in person or via Skype— and both parties leave each meeting with homework.

For Donovan, having an academic background sets her apart from her peers, many of whom have guidance counseling or psychology backgrounds. Her services range from evaluating academic records and course schedules to recommending co-curriculars and test-prep services. She offers services bundled as a package deal, a la carte or hourly, including timelines, preparation for college visits, essay critiques and even detailed lists of scholarships by institution.

Still, when it comes to completing applications, Donovan says she expects students to take the lead. “I don’t write the essays, fill out the FAFSA or fill out the application. The student owns that process.”

Donovan says students as young as middle school age can start taking the steps toward finding the right college for them. Although she says a student’s sophomore year is an ideal starting point for her services, she’ll work with students, including transfer students, at any point in the process.

Donovan is currently accepting students for her fall caseload and advises families to begin their work with her during the summer months.

By Robin Donovan

Although Inna Aracri describes herself as “a regular person” in her health coaching work—she is not a nutritionist or a dietician—her approach to coaching incorporates techniques that might puzzle a mainstream medical practitioner.
 
Ukraine-born Aracri is the proprietor of Inna’s Harmony LLC, a health consultancy that takes a holistic approach to improving people’s overall wellbeing. The bulk of Inna’s Harmony clients are looking for help with common problems such as losing weight or improving energy levels, but what sets Aracri apart is her approach, which mixes nutrition, general health counseling and spirituality.
 
So, while Aracri might spend the bulk of her time teaching people how to eat healthy and prepare nutritional meals, she also offers crystal healing and reiki along with raw food training, recipe tips and cooking demonstrations.
 
"If people are open to the alternative modalities, I always offer energy healing as a part of the package,” says Aracri, who offers package deals to encourage clients to try her other services. “People are more familiar with health coaches or food counselors versus energy healing. But by learning how to deal with their body—there’s more to it than muscles and tissues and bones—they open new doors to learn how they can help themselves through spiritual development.”
 
For Aracri, advising her clients means not only talking about healthy eating habits, but also teasing out the reasons they’re not thriving. For some, she advises more time outdoors; for others, she discusses the importance of healthy relationships.
 
And while she’ll work with people of almost any age, Aracri says she sees lots of people in their 40s. “They have family, career, finances, but they’re not happy because they don’t feel good,” she says. “They neglect their bodies because they feel fine when they’re younger, but when people reach their 40s, they may start not feeling good. The body can only serve so long without breaking down on the wrong fuel that you put into it.”
 
By Robin Donovan

A virtual trade mission taken by University of Cincinnati MBA students and local industries has turned into a very real product that could put a dent in food shortages across India.

Next year, new solar-powered refrigerator products will be tested on an aloe farm in the developing country early next year. If successful, the SolerCool could be a reality for Indian farmers, just in time for summer.

The product is a self-contained cooling unit that relies on the sun for power. It's a box that measures 10' x 7' x 11', and is topped by solar panels. SolerCool was developed through a collaboration between former and current UC students and local industries, including SimpliCool Technologies International LLC in Waynesville.

The idea for the technology came after the MBA students and SimpliCool attended a "virtual trade mission" to India in July 2011. The mission was part of a Business Law for Managers class taught by Ilse Hawkins, an attorney and adjunct professor of accounting at UC. The mission virtually brought Cincinnati and Indian businesses together to find ways of partnering to better preserve Indian produce.

Today, 30 to 40 percent of produce in India is lost to spoilage because of lack of refrigeration options, Hawkins says. India, with 1.2 million people, faces chronic food shortages.

"While we were doing the mission, we had this tiny, insulated structure that kept audio visual materials at proper temperature," Hawkins says. "We thought, 'Why couldn't we create a structure powered with solar panels like that that could be put anywhere on a farm?'"

Shortly after that meeting, Hawkins took a group to India where the idea was further flushed out. Eventually, a collaborative effort led to the creation of the SolerCool unit.

MBA students worked on a business plan, helped with the initial feasibility calculations and networked with Indian businesses who might contribute to the product.

Mohsen Rezayat, chief solutions architect at Siemens UGS PLM Software and adjunct professor in UC’s College of Engineering and Applied Science, primarily worked on the engineering of the solar panels in the SimpliCool-manufactured cooling cube.

UC does not own the product, and therefore won't be profiting from its sales, Hawkins says. However, SimpliCool has vowed to contribute to UC's College of Business to fund further travel to India if the idea is successful, she says.

By Feoshia H. Davis
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Eight Northern Kentucky startups were unveiled to a roomful of educators, aspiring entrepreneurs and potential investors at a Demo Day event at Northern Kentucky University.

Following drinks, bites and conversation, each company's founder pitched their vetted and nurtured informatics-based idea. The companies came from a variety of places; some are still in the beta stage, while others are on the market with paying customers.

All grew dramatically in six months as the first class of Northern Kentucky's UpTech superaccelerator.

UpTech is a new business informatics incubator launched by several Northern Kentucky institutions, including Northern Kentucky University, Tri-Ed, ezone and Vision 2015. The intense, six-month accelerator program started in June and included $100,000 in funding. Companies selected to participate will also be working with students and faculty at NKU's College of Informatics.

The organization plans to invest in 50 companies over the next five years. It’s funded mostly by private investors and some state funding. Many of UpTech’s mentors and support service providers are students and volunteers.

Through a series of programs, Up-Tech guides participant startups through areas of business development that range from marketing and fundraising to market research and pitching the company to both investors and clients. Each company must stay in the Northern Kentucky region for two years after completing the program.

During Demo Day, companies outlined their business ideas, their stages of business development and ended by asking for investment for continued growth.

Each company had one-on-one coaching with mentors, in addition to the volunteer business team they were assigned.

You can read about the UpTech companies here.

Some companies made big changes in their business focus, names or even their business idea through the process.

For example, Adam Treister came out of UpTech with a new company name, logo and revised direction. Student Source, formerly Student Designed, is an online student freelance work site. The company, which is working with local and other universities, matches students with businesses seeking contact work. Projects range from $50 to $5,000.

Student Source has three partners and has raised $145,000 to date.

Treister found the UpTech experience invaluable.

"Working closely with NKU gave us an inside view of what universities are looking for, and how to better meet the challenges of partnering with a university," he says.

While in UpTech, Triester also made a change in how businesses connect with students. Initially, company projects had to go through a professor who could use the idea as a class project. Now, companies can work directly with a student, speeding up the process.

"We launched this version a week ago, and we're really excited," Treister says.

By Feoshia H. Davis
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