Greater Cincinnati’s creative community is being called on for a first-of-its-kind design challenge, aimed at flexing the region’s altruistic muscle and branding brilliance.
In partnership with tech entrepreneur Tarek Kamil, Cincinnati USA Regional Chamber’s
C-Change program is requesting proposals from designers from across the region to help craft an unforgettable brand experience for users of the newly launched website, Cerkl
“This is an ideal opportunity to participate in a high-profile project for one of the largest non-profit organizations in the Greater Cincinnati region,” says Kamil, Cerkl’s creator.
Launched in February, the website expedites serendipitous connections between talented individuals and local organizations that are working to improve Greater Cincinnati and Northern Kentucky. Its online platform serves as a catalyst for offline community engagement by empowering organizations and individuals to cut through the "noise" from existing networks to easily find organizations and opportunities to give back using time and talent.
Intuitive tools and search functions allow organizations to find the right people with specific skills - and help individuals leverage their unique talents and engage meaningfully with organizations they care about. Best of all, the site’s tools and platform are completely free. Cerkl is a gift to Cincinnati from Kamil, who while serving in his own community of Madeira saw the need for an online intervention to help non-profits make meaningful connections with their supporters.
But still in its infancy, the website is ready for its brand to be polished.
In step with Cerkl’s mission, Kamil and C-Change are looking to tap engaged design professionals who want to share their talents with their community in a meaningful way.
“No other city has a higher caliber or concentration of branding and design talent than ours,” Kamil says. “We want to leverage those assets to bring Cerkl to its full potential. When we’re successful, Cincinnati will be home to the go-to tool created to empower non-profits, inspire individuals and improve communities.”
Designers participating in the request for proposals are asked to develop a refreshed visual look for the nonprofit, specifically a new brandmark and homepage redesign. Responses are due by June 21, and finalists will be notified in the beginning of July.
The chosen designer or team will have the opportunity to establish a working relationship with one of the region’s most successful startup entrepreneurs. The involved parties will actively promote the contracting designer or firm through the website, social media, at events, marketing campaigns, etc.
The winner of the competition will receive special recognition from C-Change and Cincinnati USA Chamber of Commerce, as well as a year’s subscription to the Adobe Creative Cloud service or a $600 DCI (Downtown Cincinnati Inc.) Gift Card.
The digital version of the RFP and brand guidelines can be found at tinyurl.com/cerklproject
To receive a copy of request for proposal, email your submissions or for questions, email email@example.com
by June 21, 2013.
By Jenny Kessler