Entrepreneurship : Innovation + Startup News

In a city recognized as an ideal location for startup businesses, it’s no surprise there are an increasing number of resources sprouting up to assist burgeoning entrepreneurs. Differential is one of those resources, and it’s now offering expertise to Cincinnati businesses.

“Differential is addressing an opportunity to help through the ‘venture studio’ model pioneered by companies like Idealab and Betaworks,” says Ry Walker, who founded Differential with Tim Metzner. “We employ a team of product and customer development veterans who work in a continuously operating product lab, focusing on a very small number of startups at a time.”
 
Differential helps new businesses by addressing common problems, like raising seed capital, establishing a revenue system that will work repeatedly, inserting protocols to streamline operations, and helping founders connect with experienced co-founders.
 
“Unlike incubators, we work with one client at time, for as long as it takes, to get quickly to a point where the venture can raise additional funds, or call it quits due to no viable path forward,” Walker says.
 
Based in the Queen City, the founders are committed to assisting local entrepreneurs thrive. Now ready to serve its first client, Differential wants the city to know it’s ready to boost local businesses.
 
“We see Cincinnati as a great place with a lot of positive momentum, but we’re taking a 20-year view, and there’s a lot of hard work to be done,” Walker says. “Cincinnati is home, it’s the town we love and believe in, and a place where businesses can thrive with the right mindset.”

By Sean Peters

Wearable tech is emerging as the "next big thing" in consumer technology. And a trio of Cincinnati entrepreneurs are developing Nugg-it, a wristband that will easily record snippets of everyday conversation, and investors are taking notice.

Nugg-it has raised a total of $250,000 raised from CincyTech and Design 2 Matter, a Silicon Valley-based industrial design firm. That's part of an ongoing $600,000 investment seed round. Design 2 Matter is also designing and building the device.

"[Design 2 Matter] has a very successful track record of bringing products from concept to shelf," says Nugg-it's co-founder and social media entrepreneur Matthew Dooley.

Nugg-it is meant to be worn 24 hours a day. It records live conversations on a 60-second loop, continuously saving them in one-minute "nuggets." To save a memorable part of a conversation, the user touches the device to save the last minute of buffered memory. That recording can be sent to a smartphone, and through an app can be edited, saved and shared.

"It's a smaller, lighter weight band," says Dooley. "Right now, we are trying to focus a lot of attention on design. It has to be something that is stylish and comfortable to wear. A lot of the functionality is off the shelf, but we're putting it together in a new way."

Dooley is working with former Procter & Gamble brand marketer and engineer Mike Sarow to develop the device. Plans are to deliver the final concept in March, and introduce it to the market by December, Dooley says.

"It occurred to us that there are a lot of circumstances in life where we want to remember and share something that was just said—a clever phrase in a meeting, something adorable from our 3-year-old, words of wisdom from a mentor—but we can't 'capture' it," Sarow says. "Now you can."

Nugg-it is CincyTech's first consumer electronics device investment.

"With the rise of the Nike FuelBand and smartwatches such as Pebble, wearable technology is projected to be a $7 billion market by 2017," says CincyTech's Executive-in-Residence Doug Groh. "We expect Nugg-it to help drive that growth and to do for short audio files what Twitter has done for 140-character content."

By Feoshia H. Davis
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The Hamilton County Business Center is Cincinnati's oldest incubator, and has evolved over the decades as the economy has changed.

Startups are leaner and meaner now than ever before, and HCBC is piloting the region's latest coworking space, where small businesses can get many of the benefits of being in an incubator without the higher overhead.

HCBC's CoWorks had a very quiet launch late last fall. With three businesses in the space, which is located in Norwood, Executive Director Pat Longo is now getting the word out about HCBC.

"This has grown out of our affiliate program," Longo says. "There were companies that weren't yet ready to apply for the incubator but they wanted to be around it."

HCBC has recently upgraded its conference room space, which has been attractive to small companies like SCORE, SBDC and Meetups that want to present themselves more professionally, says Longo.

HCBC has 45 companies that last year generated over $18 million in revenues, accessed over $8 million in capital and created nearly 50 jobs.

Renting CoWorks space on a month-to-month basis starts at $75 per month, and includes:

• 24-hour, 7-day-a-week access
• WiFi
• Concierge and receptionist services
• Free parking
• Fax, scanner and copier services
• Kitchen
• Up to four hours per month of conference room use
• A mailing address

"We talk about having an entrepreneurial ecosystem, but I like to think of (HCBC) as a coral reef," Longo says. "We have a lot of life, people can grow, there is lots of nourishment and places to go and hide if you need a quiet place to work."

CoWorkers will have access to the incubator entrepreneurial atmosphere, programming and resources. Some are free, while others have a fee attached.

"They'll get the benefits of being a client," Long says. "And we hope when they are ready, they'll move into the incubator."

Currently, there is space for about 12 companies, with potential room to grow. Interested businesses can find out more on the CoWorks website, where interpreters can fill out an application.

By Feoshia H. Davis
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Mark Fischbach of Milford, Ohio, launched a successful career playing video games and yelling at his computer as a YouTube partner. His channel, Markiplier, features videos of Fischbach playing video games while providing—well, let's call it lively—commentary. The distinctive thing about Fischbach, though, is his strikingly deep and commanding voice.

His YouTube channel gains subscribers at a steady rate. With nearly 150,000 subscribers, Fischbach has garnered more than 23 million views on his hundreds of videos. "Random Horror Reaction Compilation #2," for example, which consists of a little more than four minutes of Fischbach commentating as his video game characters witness scary scenes from games like Death of the Dream 2, Fibrillation and Creepy Zone, has been watched more than a quarter of a million times.

This local gamer with "an ego the size of the moon" (according to his YouTube's homepage) has also raised more than $21,000 for various charities that mainly focus on cancer research. He does this in memory of his father.

Though Fischbach started his YouTube venture less than a year ago, his girly screams and unexpected jokes attract a large demographic of video game enthusiasts with a sense of humor. In this day and age, nearly everyone can find at least one kind of video game they enjoy, which makes Fischbach's territory an ever-expanding kingdom of nerdiness.

http://www.gofundme.com/29clck?pc=flwdgt

By Sean Peters

Miami University junior Samuel Frith was on vacation three years ago, and spent a little too much time in the sun. Today, when the rays get a little too intense, he relives a painful part of that vacation.

"My lips are very sensitive when I'm out in the sun," he says. "I get really bad sun poisoning and blisters when I go out in the sun."

Frith went through all of the cosmetically available lip balms around, especially those with high SPF levels, but they just didn't work.

"I wasn't getting any relief," he says. "I even tried the brands that were SPF 30 or 40."

Last summer, he decided to take things into his own hands, and create The Ultimate Lip Balm. It's a balm that would help sun-sensitive people like Frith. Active outdoor types could also use it, and it even has medical applications—chemotherapy patients often get severely dry lips during cancer treatment, and they could benefit from Frith's balm as well.

Frith, a finance and entrepreneurship student, was one of the top winners during this month's Innov8 for Health business pitch event. He was one of four $1,000 prize winners in the student track.

Frith's past experience includes working on a cosmetic lotion project for GA Communications in Chicago, which helped him learn about the process of getting a facial care product to market.

"I did a lot of reading and research about the FDA and regulation of product claims," he says. "While I was there, I learned about SPF, sun care products and the facial care industry."

After doing further Internet research, Frith decided to work with a Cedar Rapids, Iowa, company—Raining Rose—to develop the lip balm. Raining Rose is a small, custom lip balm manufacturer known for using organic and natural ingredients. The company and Frith are working to develop a formula aimed at making the lip balm last longer, and therefore, be more effective, Frith says.

"After SPF 30, [sun protection quality] plateaus," Frith says. "You have to come up with other ingredients that will stick better on lips, or attributes other than SPF to make a higher quality lip balm."

Currently, he's working to raise $15,000 for product testing. He hopes to get The Ultimate Lip Balm onto lips by late fall.

By Feoshia H. Davis
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Four friends and homebrewers want to share the camaraderie they've developed around craft beer with more people in Cincinnati.

Local attorneys Eric Palmer, Steve Sharpe, Kieran Hurley and Nick DiNardo are working to open the BrewKraft Collective, a place were craft beer lovers can meet up to share and create brews.

Palmer describes it as a nanobrewery or craft beer community center. It will be part of the neighborhood, he says, and be a place that people can walk to and grab a Cincinnati-inspired beer.

"It will be as locally focused as possible," says Palmer. "We want to use local ingredients. With beer, it's a little tricky finding hops, but we believe we can get some in the local area. We also want the beers to be locally influenced. We're working with different folks to come up with beers that are reflective of Cincinnati and Southwest Ohio."

The partners are scouting locations, and Over-the-Rhine and Northside are at the top of the list. They're looking for a space that's 5,000 to 7,000 square feet that would contain the microbrewery, tasting room and learning center.

"We want to be part of the neighborhood," Palmer says. "There are some really good [microbreweries] here, but they don't get a lot of street traffic. You have to get in your car and go to them."

Palmer's been a homebrewer for 20 years, and he's been brewing with his friends for five.

"We are passionate about brewing," he says. "We love doing it. There is still a demand in Cincinnati for craft beer that is not being met. We have some craft brewers here, but Cincinnati is behind Columbus and Cleveland. The small brewers around here can't keep up with all of the demand."

A recent change in Ohio law that makes it less costly for small breweries to operate tasting rooms spurred the idea.

"The law makes it easier to get beer in the hands of people who like craft beer, and makes it less expensive to get a license and taste beer on site," Palmer says.

Plans are to open The BrewKraft Collective within a year. The partners are looking for investors and considering buying a property through the Hamilton County Land Bank, a new program aimed at cleaning up distressed and abandoned properties across the county.

The BrewKraft Collective was a winner of Xavier University's third XLab entrepreneurship contest. University MBA students are helping polish the collective's business plan.

By Feoshia H. Davis
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New to the scene, the up-and-coming record label known as Platter Party intends to introduce itself by releasing some classic tunes that founders believe were never given the proper chance to be heard.

There's a lot of really good music in Cincinnati that you have probably never heard, mostly because some of the city's coolest historic bands simply didn't release enough records.

Platter Party's first foray is "400 Years of What." Side one: Get Down People; side two: Do What You Like.

A Cincinnati funk band from the '70s, The What band made a name for itself as the premiere party band for the Queen City. They only released one record, a 45 through Counterpart Studios in 1975, which was recently repressed by New York's Dopebrother Records.

With little else to offer outsiders, only Cincinnatians who experienced the band in concert were able to understand the power of their music. That changes now.

Though the band has dissolved (with members Randy Wallace and Frank Waddy eventually playing with Funkadelic and Greg "Tuffy" Jackson, who went on to be a member of Zapp), unreleased live recordings have been unearthed.
 
"My vision is to maintain the archival quality of the project, yet still express the living quality of the music," says Chris Burgan, head founder of Platter Party. "If it belongs anywhere, it's not locked away in a museum."

Encouraged to make Platter Party a successful startup, Burgan collaborated with Paul Coors, Sebastian Botzow and Jordan Bronk. Together, they've organized a fundraiser to help in their adventurous musical undertaking. Supported by donations from local businesses and entrepreneurs, the fundraiser's primary focus is generating revenue to aid in the release of 400 Years of What's "new" music in the form of a double LP.

Expect things to get real funky at The Ice Cream Factory in Brighton on March 2, because Platter Party expects to live up to its name.

"We took our name from old ads for clubs and bars in town," Burgan says. "They would feature live music many nights of the week, but sometimes a DJ would throw a 'platter party' and offer up records instead of a live band."

What's next for Platter Party? That all depends on how time treats classic funk music, so things are shaping up to be real cool.

By Sean Peters

The discovery of a great local act or a hot new bar should be shared, says Impulcity founder Hunter Hammonds. Immediately.

And it is. Thousands of smartphone users have downloaded the mobile application of the Brandery-trained startup since it launched on iTunes early last week.

An update to the app could drop as early as Wednesday, which would bring significant improvements to the mobile aggregator of entertainment venues. And the new company is hiring, too. They're looking for an Android app developer and an "artist content intern"—someone to write content about venues and events.

Hammond’s team, which includes co-founder Austin Cameron and iOS developer Eric Ziegler, is fine-tuning a VIP program, which will Impulcity users to check-in at a venue and avoid cover charges or receive other VIP benefits. They’re working on more robust context for events, including the ability to play the music released by a new band and produce background on an entertainer or a venue. The app will offer rankings and suggestions based on users’ past choices and an interactive calendar for entertainment-seekers who plan ahead.

Hammonds and his team maintain strong partnerships with venues—they're always asking how they can make the app more useful. “People are tired of the traditional ways of finding stuff to do,” he says. Impulcity will evolve until it captures each city’s unique culture.

Impulcity's short history is one of long-into-the-night planning. Hammond’s team scrapped the first version of the app in September, and rewrote it in a four-day marathon coding session. Their retooled version received Brandery approval in October, and they continued to tweak it until their Feb. 12 launch in the iTunes App Store.

They've raised a reported $400,000 and are seeking new office space. “Our goal is to build, and to last,” Hammonds says. “We have no plans to be absorbed into anything else.” He’s still not sharing his revenue model, but said Impulcity will approach profit-making differently than other social media products.

“We’d love to hire fresh college kids, but universities are teaching them outdated stuff,” Hammonds says. Advice from Hammonds: Learn to make use of Objective-C,  Java and jQuery. And hurry. He really wants to find an Android developer to help them expand their reach.

By Gayle Brown

More and more, Cincinnati is recognized as an ideal city for startups, filled with resources for those interested in establishing their new ideas in the professional world. But what about independent artists intent on making and distributing their wares? For them, there’s CNCY MADE.

“The core idea is that we want to be able to start making connections in the local community to assist people who might be making their own physical products, but need help in figuring out what is needed to step up in scale,” says Matt Anthony, who is spearheading CNCY MADE. Anthony is one of the founders of Losantiville, an Over-the-Rhine based design collective filled with UC DAAP graduates.

Right now, CNCY MADE is only collecting information. Interested to see what the turnout will be, CNCY MADE is gauging the community’s interest and compiling intelligence on what supplies are widely available within the I-275 loop.

Whether you’re a creative designer with an idea for a product line, a manufacturer or have access to bulk raw materials, CNCY MADE wants to hear from you—if the project picks up momentum, it could be an invaluable resource for the city.

“We have great support for people who understand branding and consumer packaged goods,” Anthony says. He adds there is “a steady stream of creatives and students coming up with solid product line ideas and even prototypes who just can’t figure out the next step to scaling production to make a functioning business.”

CNCY MADE will not only connect makers with necessary contacts, it will provide a heads-up on what expenses to expect.
“The website could be a tool for actually connecting or just getting the details necessary to attain capital,” Anthony says.

“What we find in these early stages will determine some of the outputs for CNCY MADE.”
 
To get involved with CNCY MADE, visit their website and fill in the details.

By Sean Peters

A group of Cincinnatians are working to create a community-based cooking school and bistro in Over-the-Rhine.

101 The Cookery is an effort to teach basic cooking skills, help families feel more at ease in the kitchen and promote healthier eating.

"We want people to learn the skills they need to create healthy food in their kitchens," says Ty Carr, an industrial design student at UC's DAAP, who is helping lead the project. "So many people rely on convenience and frozen foods."

Carr was one of eight student entrepreneur finalists who pitched health and healthcare improvement ideas at the Innov8 for Health 2013 Challenge and Idea Expo.

101 The Cookery was launched as a concept last year, and is nearing the implementation phase, Carr says. He and his partners are continuing to pitch the idea to potential funders, community groups and business organizations.

"We're in the process of trying to get the green light from different organizations in the city and raise money," Carr says.

The Cookery project comes as the problem of "food deserts," or urban areas without convenient access to fresh foods or well-stocked grocery stores, has gotten more attention. Areas of OTR face some of those same challenges, but has one jewel in Findlay Market, the state's oldest continuously operated public market.

Carr, originally from Cleveland and now living in Clifton, believes OTR is the perfect place for his concept.

"I really didn't plan on staying here long-term, but something happened over the last two years," he says. "I started spending a lot of time in OTR, and people there have an intense sense of community. There is something about OTR—people love their food and their food history. It's the perfect venue for something like this."

101 The Cookery will likely contain for-profit and nonprofit elements, and there are also plans to release a "home cooking" cookbook soon.

You can get more information about 101 The Cookery from its recently launched website. You can also stay connected through Facebook and Twitter.

Written by Feoshia H. Davis
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For URBtank, it’s all about the cycle.

Kyle McGrath, 23, and Brad Ostendorf, 22, are the brains behind URBtank, an urban aquaponics system.

The team, who both studied architecture at the University of Kentucky, worked on proposals and plans for the River Cities Project, which addresses ecological and economic conditions and tries to bring people back to the water.

McGrath and Ostendorf couldn’t stop thinking about aquaponics all summer, and soon they found themselves building a system in Ostendorf’s garage in Cold Spring, Ky.

Aquaponics uses fish to fertilize plants, typically of the edible kind and can function in any kind of climate, indoor or outdoor. 

“Fish need nutrients, we feed the fish, they excrete waste, that fish waste can be turned into nitrates, which fertilize the plants themselves, so the plants then clean the water for the fish, and it gets returned back to the fish," says McGrath. "And it’s a close-loop cycle, so the water flows throughout the whole system."

The pair is in the process of moving their system to a warehouse at 111 W. McMicken Ave. There, they have plans for massive expansion.

“There thousands upon thousands of unused acres inside of old buildings, so why not tap into that?” Ostendorf says. 
Space isn’t the only advantage. “There’s no interruption; it just keeps going. You take out the seasons, and you’re providing for the whole year."

With no plans to stop, URBtank is currently growing microgreens, mizuna and watercress. Immediate plans include growing lettuce and other leafy greens.

Both McGrath and Ostendorf are interested in fine dining, and they want to develop a community aspect to their business by allowing chefs to choose what they grow and hand-pick items for menus.

“They have complete control over what they grow," says McGrath. "If they want Asian cress or mizuna or wasabi pea chutes, we can do that for them.

For updates, follow URBtank on Twitter.

By Gina Gaetano

Going on maternity leave changed Gail Yisreal’s life in more ways than having a new baby to take care of.
 
When she returned to work, Yisreal says she learned her position was no longer there, so she began to look for a different job.

As wife and mother to a blended family of nine children, she might bake up to 11 birthday cakes in a year. But she hadn’t considered turning her knack for kneading dough into earning dough until she baked a wedding cake for a couple from her family’s place of worship. Not only did they like the cake, they suggested she start selling them.
 
Listening to her fans, Yisreal founded A “Mother’s Touch” Cakes with the nurturing tagline, “Making fresh homemade cakes when you don’t have the time.” Celebrating her two-year anniversary as a registered business in August 2012, A “Mother’s Touch” features signature and custom made flavors of fresh, savory gourmet, organic and vegan cakes and cupcakes that are good—and good for you.
 
“I didn’t know anything about decorating, so I took a class to learn more decorating skills," Yisreal says. "And I was shocked to find out that 95 percent of the cakes you buy are box cakes—because everybody wants the decoration. I started doing some research about the trans-fats and artificial ingredients, and I vowed that everything I baked would always be natural and from scratch.”  
 
After working as a waitress for two years and in management at Starbucks for six years, Yisreal developed a love for coffee. She jokes that most ex-Starbucks managers feel they know enough about coffee to create their own line, which she actually did for A “Mother’s Touch.”
 
Having tried organic coffees with weak flavor profiles, she researched and found Dean’s Beans, a fair-trade pioneer that allowed her to design her own custom blends. Her signature A “Mother’s Touch” blend is made with Mexican and Indonesian beans and pairs with her carrot cake as an after-dinner coffee.
 
“I’m really proud of my coffee and the fact that it really was custom blended for what I wanted to complement my desserts,” Yisreal says. And, true to her mission to serve natural, sustainable goods, she says that her blends are 100 percent organic, fair-trade certified and are shade grown.
 
Being on the scene without a storefront hasn’t stopped Yisreal. Instead, she’s building her brand as the “cupcake lady” who networks everywhere and invites people to taste samples of her creations. Yisreal also tapped into hidden markets by hosting deals through social media.
 
“I did a Living Social promotion last year, which was huge,” Yisreal says. “That first day, I think I got 1,500 hits on my website, and probably about 85 deals, which I thought was really good for people who didn’t know who I was.”
 
And even though she sells more cakes today, the ease of transporting cupcakes built her clientele.
 
“When I first came out, because of my financial situation, literally, cupcakes were paying my rent,” she says. After she and her husband separated, she remembers what it was like to go from making an annual salary of $60,000 to less than $20,000 a year. But she doesn’t do it all alone.
 
“I have three almost-teenage girls; 12, soon to be 15 and 17, so they are my preppers,” Yisreal explains. “It’s hilarious because we’ll be in the kitchen and everybody has their big bonnets on, and they’re scraping carrots, mashing fruit, lining the liners. I have a girlfriend who I’ll sometimes sub-contract out to do deliveries. And if it’s a huge event—like for the Autism Foundation, I had to knock out 40 dozen cupcakes—I have two sisters, and at the time I had just split up with my husband so we were in literally an 800-square-foot apartment. The kitchen was all of maybe 150-square-feet, we put out six-foot tables and we were like an assembly line! It was hilarious, but we got it done. It was like an I Love Lucy episode!”
 
By Mildred Fallen

Xavier University grad and entrepreneur Matt Dooley is giving back to the university. This time, he's not a student but an instructor.

Dooley, who in 2011 launched a social media agency called dooley media, now teaches a social media marketing course he developed for Xavier's MBA program. This fall will mark his third year teaching the course, which was recently accepted into the lineup of Xavier's MBA electives after an experimental period.

The course centers on the changing and emerging social media marketing space. It's a real-time, real-world course that teaches students to create, analyze and and adapt social media campaigns across platforms. Dooley approached the university about the class, hoping to contribute to an existing course. Instead, he was asked to develop one himself.

"I think the underlying motive was simply that so many people were talking about social media and trying to figure it out," Dooley says. "That prompted me to send that email, to see if there was an opportunity to build dialogue around social media's best (and worst) practices." He graduated from Xavier with a BSBA in finance and an MBA in marketing.

Throughout his course, Dooley shares his own experiences in the working world, managing and developing social media campaigns for small- and medium-size businesses. Dooley also writes about social media marketing for the online publication Cincinnati Profile.

The course has featured numerous experienced speakers, including social media marketing experts from companies and organizations like Caterpillar, Waste Management, Yelp!, Microsoft and Obama for America.

The course emphasises on meeting real-life challenges, and in one project, help solve a marketing challenge 3M presented to the class. The challenge related to helping the company better sell a new suite of computer privacy and protection products.

"It's a real-world course," Dooley says. "I think it's going against the nature of social media to be any other way. It's as interactive and fun and lively as possible."

By Feoshia H. Davis
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Ignite Cincinnati, which celebrated its eighth edition Jan. 30, is a fun, enlightening way to interact with creative locals.

Composed of presenters who share their ideas, accompanied only by slides and audio, Ignite Cincinnati takes its format from the larger event that is mirrored in cities across the nation. There’s simply not enough time in a creative informational seminar for everyone to have 15 minutes of fame these days, so Ignite Cincinnati trimmed it down to five. From business pitches to comedic farce, presenters’ subjects are not restricted to any specific themes.

“There have been so many memorable moments,” says Ignite Cincinnati’s organizer and producer, Joe Pantuso. “The most daring 'talk' of the evening was probably Daniel J. Lewis who stood on stage for five minutes and didn't talk.”

The title of Lewis’ presentation? "Five Minutes of Awkward Silence."
 
Of course, there are many (more enlightening) topics to enjoy. Pantuso says that, after eight events, Ignite Cincinnati has featured more than 100 talks.
 
“I first discovered the concept when I was doing research into what makes startup ecosystems effective in other towns,” says Pantuso, who heard about the Ignite series from a friend who’d experienced it in another town. “This was in 2009, before the new activity we have around startups in Cincinnati was catalyzed by Cintrifuse and the Brandery.”
 
Encouraged enough to scout for locations, he found success at the Know Theatre, in Over-the-Rhine.
 
“I never really know what is going to happen,” Pantuso says. “I have the presentation titles in hand…but I never know exactly what the speakers are going to say, or how the crowd is going to respond. This is probably my favorite aspect of the event, the thing that makes it magic for me.”

Anyone interested in participating in the next Ignite Cincinnati, visit the website at ignitecincinnati.com, where you’ll find all the information you’ll need to give your own presentation. Volunteers are also always welcome to help manage future events.

By Sean Peters

The hardest thing about being vegan, according to Caitlin Bertsch, isn’t figuring out where and what to eat; it’s other people’s reactions. “They’re worried I’m judging them, or think they don’t eat correctly.”

Bertsch, the founder of Vegan Roots, launched her business with the creation of a vegan goetta that has garnered a lot of incredulous responses, but, Bertsch says, is loved by vegans and omnivores alike.

“What I’m trying to do with Vegan Roots is to address that and say, 'Hey, there’s a lot of good stuff out there that can be made vegan.' Just because it’s vegan doesn’t mean it’s not tasty.”

Bertsch is a Xavier University grad who studied math and sociology before earning her master’s degree in anthropology. A travel addict, she’s studied abroad and worked in international development overseas and in Washington, DC. When she moved back to Cincinnati and settled down in East Walnut Hills, she set out to find a job locally.

“It’s hard to find international-related work in Cincinnati, so I needed to find another creative outlet,” Bertsch says. She enrolled in ArtWorks’ Springboard program, which helped her settle on goetta as her first product. She’d developed the recipe by gathering pork-based recipes, raiding her spice cabinet for just the right combinations and testing, testing, testing. When she brought her final creation in for Springboard classmates to taste, the vote was nearly unanimous: this could be the foundation of her business.

Bertsch hopes to expand her footprint, and is anxiously searching for rentable, commercial kitchen space that would allow her to crank out larger batches. She currently supplies vegan goetta to the Brew House in Walnut Hills, which offers it as a salad topping, and Bella Vino in West Chester, which plans to add mini vegan goetta sandwiches to its menu.

By Robin Donovan