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Innovation News

Two Brandery graduates take advantage of the changing world of music


In response to the constantly-evolving world of music, two Brandery graduates, MusicPlay Analytics and Wax Music, are taking full advantage of holes left in the market.
 
Made up of a former platinum-selling musician, a software engineer with a Stanford PhD and a lead developer who's a veteran in the tech+music game, MusicPlay Analytics is poised to contribute significantly to the industry. As a company, its initial goal was to make sure that artists are paid every time their songs are broadcasted or performed in a business setting. Since their time at The Brandery, the team has evolved their idea to include an element that monitors consumer behavior.
 
"We’re now able to solve a problem for the Performing Rights Organizations and help songwriters earn their fair share," MusicPlay CEO Eron Bucciarelli-Tieger says. "But now we'll (also) be able to eventually allow record labels and songwriters to target tour and release promotions in the real world ... as well as bring 'Big Data' insights to small businesses."
 
Bucciarelli-Tieger and his team find themselves surrounded by support here in Cincinnati. With Dayton roots and an "in" at The Brandery, setting up shop here was a no-brainer.
 
"Cincinnati punches above its weight in terms of its culture and startup scene," Bucciarelli-Tieger says.
 
The Brandery's other music-centric graduate, Wax Music, has seen tremendous success in the last few months, causing CEO Jonathan Lane to be a busy guy.
 
Wax Music has created a mobile app that truly understands each user's music tastes. With the data it gathers, it gets to know the user so well it can recommend music that a simple algorithm never could. Instead of focusing on streaming the same songs to your laptop over and over again, Wax jumps off of the Pandora model to introduce its user to new artists and then alert them when those new artists are performing nearby.
 
With the concert industry booming, Wax has decided to avoid the licensing requirements that arise with sites like Pandora and simply provide a platform where music lovers can find more music to love.
 
Since the app was released, it's been promoted in 34 countries as Apple's Best New App. Both TechCrunch and VentureBeat have featured the app, and it was the winner of Microsoft's Push the Web Forward Contest.
 
 

Read more articles by Kristen Franke.

Kristen Franke is a Cincinnati native and graduate of the University of Pennsylvania and the Florida State University College of Law. When she's not editing the Innovation + Job News section for Soapbox Media, she works as a freelance technology writer.
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