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Innovation News

FEASTY app joins Startups in Residence program at 84.51



FEASTY, which is the first app to connect people with restaurants in real-time, recently moved offices to the 84.51° building to be part of the company’s Startup in Residence program. The program launched in June 2015, and provides co-working space and mentorship opportunities to four companies at a time, all of which are graduates of regional accelerator programs.
 
Startups in Residence is part of 84.51°’s Innovation initiative, which focuses on connecting, empowering and transforming associates, the community and customers.
 
FEASTY — a 2016 graduate of OCEAN acceleratorlaunched in March with two full-time employees, and has since added four more full-time employees. The app aims to connect those who love to eat food with those who create it.
 
“There are two problems when it comes to dining out: people can’t make decisions about where to eat, and the second is that restaurants don’t know how to drive customers into their restaurants in real-time,” says FEASTY founder Anthony Breen.  
 
FEASTY allows restaurants to post offers or incentives in real-time based on how they’re doing at that moment and drive traffic during slow periods. Those offers go out to users, and they can swipe and search deals, choosing one that will work for them.
 
Since March, FEASTY has evolved. It now tailors offers to each individual user.
 
“We started gathering and collecting data about what users like to eat, what types of deals they like and any dietary restrictions they might have,” Breen says. “FEASTY can then post intelligent offers for customers, and make sure they’re seeing customized deals.”
 
Tony Blankemeyer, startup liaison at 84.51°, sought out Breen because FEASTY fits well into the Startups in Residence program, as it is interested in companies that are leading in the field of data. 84.51°, a.k.a. Kroger, has significant data around in-home grocery purchases and is interested in learning more about the patterns and behaviors of people when they’re looking for somewhere to dine out.
 
“84.51° is home to some of the best data scientists in the world, and being in that community, engaging and connecting with those scientists will be an awesome opportunity,” Breen says.
 
Although no formal partnerships have been announced, FEASTY hopes to incorporate some of the data 84.51° has and make the app experience better for users.
 
FEASTY currently serves over 200 restaurants in the Greater Cincinnati area, including new partners like Q’Doba, The Rook and ZBGB. A 2.0 version of FEASTY will come out later this year, which includes a total revamp of the app. After the relaunch, Breen plans to begin scaling into other cities as quickly as possible.
 
“We’re excited to get as much knowledge from the Startups in Residence program as possible,” he says. “It will really help us make the right scaling decisions and moves, as well as help us establish the right contacts and networks.”
 
FEASTY is free and available for download on iOS, Android and the Apple Watch.
 

Read more articles by Caitlin Koenig.

Caitlin Koenig is a Cincinnati transplant and 2012 grad of the School of Journalism at the University of Missouri. She's the department editor for Soapbox Media and currently lives in Northside with her husband, Andrew, and their three furry children. Follow Caitlin on Twitter at @caite_13.  
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