Fresh thinking for great causes

From the moment you meet Brandon Faris, creative director of zoneCG, his passion to “do good” is at once arresting – and infectious. A self-described people person, Faris is the brains behind, a video blog that showcases local non-profits. Featured organizations are presented in smartly produced 30-second public service announcements created pro-bono by zoneCG, a video production company.
Cincinnati Non-Profits acts as a clearinghouse for about a dozen organizations around Greater Cincinnati, including Tristate Habitat for Humanity, Heartprints BLOC Ministries and more. The list continues to grow, empowering local causes by leveraging the popularity of video. “Fresh thinking; smart video” is zoneCG’s motto – one that Faris and his team enthusiastically employ. Attention grabbing images and upbeat sound come together in an energetic introduction to causes in need of support.
Once a video posts to the blog, organizations can link it to their websites and social media pages as a way to build momentum. “I wanted to find a way to give back to the community. A video blog proved to be an effective way to connect great causes with people willing to help,” says Faris.
To say that Faris and the zoneCG team are passionate about their work would be an understatement. “We are good people who are good at what we do,” he says. “But we also want to be part of something more than the everyday, making a connection with the ‘big picture.’”
On Sept. 30, Cincinnati Non-Profits hosts Do Good Cincy, a special event to bring members of the non-profit community together for an evening of food, music and networking. “The whole community is invited,” says Faris. “Give back to the community, meet new people and have a good time.”
Do Good:

Attend: Do Good Cincy, Sept. 30, at Mainstay Rock Bar

Visit:  Don’t see your organization or know of a great non-profit? Contact Stephanie Ovart, project anager
By Deidra Wiley Necco

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