America Ferrera, the former "Ugly Betty" title character, is just one of the high-profile people coming to this year's Digital Non-Conference in downtown Cincinnati.
The "non-conference," geared toward the region's digital marketers, has gained some cache in its third year. The event organized by ADCLUB
Cincinnati and the American Marketing Association (AMA Cincinnati
) is Sept. 23rd and 24th.
Ferrera, along with Drew Buckley, COO of Electus studio, will be talking about a new television show the actress and studio will co-produce for MTV, said conference co-chair William A. Krieger, Client Service Director at R.L. Repass & Partners, Inc
The series "Pedro & Maria" has been described as "the first-ever multicultural, interactive series built for the digital age for MTV." It will air on television and on the web.
"They'll be talking about digital branding for entertainment," Krieger. "They keynotes this year are nationally recognized and phenomenal."
Other scheduled speakers include Pandora founder Tim Wintergren, The Huffington Post President Greg Coleman and Cincinnati's Jerry Kathman, president of LPK, the world's largest independent design agency.
Conference organizers expect a 300-person sellout crowd this year. Cincinnati has its fair share of interested marketers who'll be attending; organizers estimate 400 Cincinnati and Northern Kentucky businesses focused on package design, branding, advertising, and marketing communications will take part. But the conference within the last two years also has drawn digital marketers from across the wider Midwest, including Cleveland, Louisville, Indianapolis and Huntington, Krieger said.
"The whole idea of the conference is to cover all things related to digital marketing. We're covering all the new trends in digital, from geolocation, to mobile marketing to video. The whole premise is to bring all the digital marketers into town to explore these trends."
The conference also includes breakout sessions and special conference events including time to take in some tunes during the MidPoint Music Fest
, which will be in town Sept. 23-25.
There's also a pre-event happy hour set for Sept. 9 from 6 p.m. to 9 p.m. at the Newport Syndicate.
For more information on the conference or to register go here
Writer: Feoshia Henderson
Source: Cincinnati Digital Non-Conference Co-Chair William A. Krieger
You can follow Feoshia on twitter @feoshiawrites