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Innovation News

Former Cincinnati Bengal gains attention from startup community with $1.88M in seed funding

Dhani Jones, Chris McLennan and Max Eisenberg


ActionStreamer, a wearable technology platform that can livestream point-of-view video off of athletes in action, has secured $1.88M in seed financing from CincyTech and its network of investors.

ActionStreamer pairs patented software and networking technology with ultra-lightweight hardware to deliver an engaging new source of content to live sports coverage: POV video from inside-the-game. The wireless system streams high-definition video from a miniature camera and other custom components embedded into a wearable outfit, such as a player’s helmet or a referee’s hat, in congested, bandwidth-constrained environments like crowded stadiums.

As another example of the incredible startup culture in Greater Cincinnati, ActionStreamer has strong roots here. Former Cincinnati Bengal Dhani Jones partnered with Ilesfay co-founder and technologist Chris McLennan (a Cincinnati native) and business development leader Max Eisenberg, who returned to Cincinnati in May after three years in San Francisco.

Each member of the trio has contributed something unique to the business. While Jones’ relationships and network helped relay what professionals in the industry were looking for, McLennan used his technical knowledge from a career spent solving data transfer-type issues for clients and Eisenberg drew from his business development experience and passion for sports and entrepreneurship.

The real movement behind ActionStreamer?

Connecting players and fans on a deeper level. “Dhani’s drive to further connect players and fans in meaningful ways, a passion that resonated strongly with me as a lifelong sports fan, led to ActionStreamer’s founding in 2015,” says Eisenberg, CEO. “Our mission is to bring fans closer to the action than ever before. We’re facilitating a path to premium content and an unprecedented fan engagement model that's revolutionizing sports broadcast and coverage.”

As for how the Average Joe can experience this innovative technology, live, in-game field-level perspectives are available in the Arena Football League this season and are expected to come online in other leagues and sports this fall.

“Imagine being able to see what an MLB curveball looks like from the batter, catcher or umpire's perspective; what a bunker shot at Augusta National looks like from a PGA Tour golfer’s or caddy’s perspective; or what a leaping touchdown catch looks like from an NFL player’s or referee’s perspective,” says Greg Roberts, head of strategic partnerships & development at ActionStreamer. “Not just what they look like, but also being able to live the moments with the athletes, to experience it through their lenses.”

ActionStreamer strives to enable teams, leagues, networks and media companies to showcase these moments for their fans and viewers — and not just on television, as many fans now turn to social media and other mobile platforms for their entertainment. The founders consider ActionStreamer very fortunate to be opening doors at this exciting time in media.

“Everyone wants more content, more access, more engagement, and they want it now,” Jones says. "ActionStreamer is the advancement necessary to facilitate the transfer of real-time data from the field to the fans. We’re the train tracks or pipes from the field, if you will, that make it all happen.”

“We do source our own cameras, procure custom-made chipsets, design, 3D print and manufacture form-factors or product enclosures, which all makes ActionStreamer even more valuable to the teams, leagues, networks and media companies we’re working with,” McLennan adds. “But what truly sets us apart is our use of patented approaches to wirelessly transmit data from wearables and other miniature gadgets and to deal with networking and bandwidth challenges.”

Of course, with the ever-changing and rapidly advancing nature of technology, it is often times hard to maintain pace, as any business may find.

“Technology startups are always hard-pressed to make improvements rapidly,” says Eisenberg. “Chris built the first set of prototypes himself, then set out to garner help from experts in a variety of fields, en route to drastically improving all aspects of the ActionStreamer technology stack and obtaining three patents on it. We're proud of what we've built, but we strive to make it better every day in order to continue delivering the most value possible.”

ActionStreamer is proud to be a CincyTech portfolio company and to have received follow-on funding from some of Cincinnati’s most prominent angel investors. For more information on the latest advancements and integrations from ActionStreamer, click here.
 

Read more articles by Erin Pierce.

Erin Pierce is a contributing writer for Soapbox, and a recent graduate of Northern Kentucky University.
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