A friendship between two Cincinnati mamas led to new doctor-designed garments and products designed to help other mamas more comfortably get through their pregnancies.
, founded in 2009, is the effort of Dr. Somi Javaid, an ob/gyn at the University of Cincinnati School of Medicine and Kim Howell, a certified yoga instructor with a sales and marketing background. The company was born out of Dr. Javaid's everyday interactions with women suffering from various pregnancy-related discomforts like lower back pain, swollen feet and ankles and breastfeeding issues.
"Day in and day out, she was hearing the same complaints," says her business partner Howell. "She knew what was on the market to address (those problems), and their shortcomings."
The catalyst for their first product, the Nox compression bra
, was a conversation between the two friends, who'd met through their daughters. Howell was having problems weaning her son. In particular, she found the conventional chest compression process to suppresses lactation very uncomfortable.
Dr. Javaid told Howell about her idea for a full-coverage compression bra with adjustable straps ($59.99). The bra has pockets to hold speciality ice packs and is made out of moisture-wicking bamboo. Howell encouraged her to make the product a reality.
Howell says this product, like their others, have been designed with a women's curvature and anatomy in mind. For instance, the compression bra is designed to support the often sore suspensory ligament of the breast under the armpit.
"There's nothing like it on the market. It's a very user-friendly garment," Howell says.
Among their other products is the BellyUpIt, a maternity support band aimed a relieving back pain. The adjustable band ($49.95) wraps around the belly and lower back, giving women compressed support. It's also made of bamboo.
MamaDoc also sells speciality ice and heat packs, pregnancy socks, a gown that can be worn through pregnancy and delivery and Organic Bamboo Fleece diapers.
MamaDoc was the most recent Bad Girl Ventures
(BGV) microloan recipient. BGV awards loans and provides business support to women-owned companies across Ohio in a competitive process that includes a nine-week business course.
MamaDoc sells to some individuals, but most of their buyers are wholesalers. MamaDoc is working to expand that network and get their products on more shelves.
Howell says the loan will allow the company to revamp its website, stock more product for fast delivery and improve its marketing.
By Feoshia H. Davis
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