GlueWorks' launches multimedia digital portfolio platform

Today the web is a crucial link between employer and employee. Your first contact with a potential employer is almost always online, and it can be hard to stand out.

That's why a group of Cincinnati entrepreneurs are set to launch a platform that allows job seekers and college students to more completely, creatively and simply show what they're made of.

Stephanie Hughes, Kevin Mackey, and Tom Raterman, founders of GlueWorks, LLC, and Erik Lutz and Greg Frederick, their partners from the Devine Group, a Cincinnati-based talent management firm, are launching their first product, the Glue Talent Showcase. The online platform is a multimedia portfolio that allows users to display and share their important workplace skills and attributes.

The Glue Talent Showcase, set to go live July 31, allows users to customize their profiles from a number of available features. With the Glue Talent Showcase, job seekers can use video, PDFs, audio, pictures and more to show and sell themselves. Glue Talent Showcase also has a workplace assessment feature that will list your top five workplace competencies (out of 84 assessed).

"You can upload your resume, a first impression video or elevator pitch, songs, letters of recommendation, class projects," says Mackey, who has a background in marketing and finance. "It's like an interview before the interview."

GlueWorks will allow users to share their profile from the site.

The platform is a modified idea of Hughes', an NKU professor. Originally, she envisioned the site as a way to connect college students to former professors and businesses. Students can be hard to find once they graduate, and GlueWorks was formed to increase the "stickiness" between them, she says.

Like many startups, the idea evolved, though the core concept remains the same: high-quality connection. The Glue Talent Showcase stands out from sites like LinkedIn because of its focus on displaying individuals' talents, Hughes says.

"Glue offers a much more digestible tool," she says. "If I'm an employer, I don't want to navigate my way around a (social media) profile. Glue presents information in a much more standardized, digestible way for employers. It doesn't make the job of the employer difficult."

And what's good for employers, is good for employees.

Those interested in The Glue Talent Showcase can sign up on the GlueWorks website. It's free for individual users. Organizations like colleges and universities or chambers of commerce can also purchase a white-label version of the system, which includes a search portal and an administrative portal for providing advice and feedback on their members' Talent Showcases.

Eventually, as Glue builds its user base, employers will be able to purchase regional or national recruiting memberships for a monthly or annual fee.

By Feoshia H. Davis
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