As world choirs make their exits and the inaugural
Bunbury Music Festival
launches July 13-15, visitors can supplement their music fix with new technologies and a celebration of entrepreneurial talent – from app developers to DJs – during Techbury
, which takes place in a large air-conditioned tent just west of the L&N Bridge.
Like other music festivals that combine music with technology (SXSW, Coachella), Bunbury launches with a tech partnership that features the combined talents of seed-stage funder CincyTechUSA
and R&D from digital marketing brand-makers at Possible Worldwide
The Techbury tent will house interactive games, cool consumer products to demo and stage programming that includes local technology startup pitches, local band interviews and local DJ competitions. And did we mention air conditioning? And beer. Yes, beer.
“Possible Worldwide was very eager to get involved with the festival because our agency is all about celebrating the relationship between creativity and technology,” says Meghann Craig, associate communications manager at Possible. “That's our sweet spot.”
“For CincyTech, participating in the Techbury portion of Bunbury is about showcasing the startup innovation happening in our region with the tens of thousands of people who attend,” says Carolyn Pione Micheli, CincyTech communications director.
With programming both on and off-stage in the tent, Techbury offers a cool place to experience the festival in a more hands-on way. “Techbury allows you to engage with the Festival in a more intimate setting and provides an experience that is unique and different from traditional music festivals,” says Craig.
Techbury highlights include:
• Possible Labs’ “interactions gallery” with Human Pong and other Microsoft Kinect-based games.
• Friday’s Startup Pitch Wars, a battle of 16 local startups that deliver “rocket pitches,” with the winner determined by crowd vote and prizes offered by The Greater Cincinnati Venture Association
• Saturday’s All Night Party Local Band Showcase, featuring interviews with local bands moderated by Chelsea VandeDrink of WVXU and aired on the station.
• Sunday’s Bunbury Battle of the Cincinnati DJs, which pits four local DJs against each other.
By Elissa Yancey
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