, the leading Pinterest
marketing optimization company, has unveiled its Ahalogy Mobile technology, which optimizes the in-app mobile browsing experience for users viewing content on their mobile devices.
Ahalogy, a Cincinnati startup and graduate of local accelerator
, uses SmartStacks, a proprietary technology that simplifies and enhances the user experience when the user is coming from a mobile app like Pinterest, Facebook or Twitter to a publisher page.
“Social networks are increasingly the place people turn to discover and read content, and increasingly this is through a mobile app,” says Michael Wohlschlaeger, co-founder and CEO of Ahalogy.
“Pinterest reports that 75 percent of its use is via mobile, and half of the mobile experience is clicking on content that then is displayed in the in-app browser,” Wohlschlaeger says. “But after clicking through, users are often unhappy with slow load times, non-optimized mobile design, and cluttered, hard to read content. As Pinterest’s largest publisher, we decided to fix this problem.”
SmartStacks is a technology that publishers, such as bloggers and content-focused websites, adopt that recognizes when a user is coming to the site from a mobile app and then optimizes that page’s copy and images with a card-based content experience.
“This not only improves the experience for the users, but it also allows brands to interact those users, which in turn helps publishers monetize their content,” Wohlschlaeger says. “We think of it as a win-win-win.”
Currently, Ahalogy partners with more than 1,000 online content publishers. Ahalogy Mobile will be available to them first via Pinterest and Facebook, then Twitter soon after.
“Now that we have this solution available, the rest of our year is about rolling it out across different technologies and platforms and expanding our publisher base,” Wohlschlaeger says. “Our goal with this really is to free up these publishers from the distractions of worrying about anything other than creating great content and engaging their audiences. We know they don’t love having to think about mobile optimization, so we created this solution so they don’t have to.”