One of the largest research firms in the world has consolidated some of its Cincinnati operations, moving into a custom-designed, open floor-plan building just minutes from downtown.
, a global market research company, is keeping its location on Fifth Street downtown but merged its Sharonville and Elsinore Place offices into a new building in Columbia Tusculum. Al. Neyer, Inc
., developed the $25 million One Columbia Square project at the corner of Columbia Parkway and Delta Avenue. `
The company will house employees on the top two floors of the building, taking 33,000 of the 48,000 square feet available, said Gail Paul, Neyer's business development communication strategist. Gary Palomba, Ipsos's senior vice president of procurement and administration, said the company has 256 local employees. Another 45 people are based in Cincinnati but work from remote locations, often on the road, Palomba said.
"It's a marvelous building in a great location," Palomba said of the new offices. "We wanted a space in an easily accessible area. We wanted an open, energetic atmosphere that's conducive to the free flow of information and strategies."
Ipsos is one of the fastest growing market research companies in the United States and a market leader in Canada. It has more than 1,500 employees in the two countries, offering an array of survey-based services in advertising, customer loyalty, marketing, media and public affairs research, as well as survey management, forecasting, modeling, and consulting.
The company has operations in more than 50 countries and ranks fifth among global research companies. It strives to make survey-based research one of the primary means to understand contemporary society and economy, Palomba said. Its Cincinnati operations include three specialized areas of activity:
Ipsos Marketing: This operates under a global structure that brings clients research expertise throughout the innovation and brand development process. It seeks to offer in-depth understanding of the drivers of consumer choice and of the marketing challenges faced by its clients. It provides integrated qualitative and quantitative research solutions.
Ipsos ASI: This is the largest provider of advertising pre-testing services in the world. It offers advertising research solutions to help clients make decisions at all stages of the advertising development process, and to maximize the return on their advertising investment. It provides copy testing, as well as leading services in the areas of advertising tracking and brand equity evaluation.
Ipsos Observer: This is the survey management, data collection and delivery specialists. Its goal is to work with clients to determine the best solution for their business issues, offering both global strength and local expertise to help determine the best methodology.
Writer: Paul A. Long
Source: Gary Palomba, Ipsos's senior vice president of procurement and administration