Ocean's first startup class sets sail at April 29 Demo Day


Ocean, the nation's first faith-based business accelerator, presents Demo Day April 29 at Crossroads Church in Oakley to showcase its inaugural class of 10 startup companies. Over the course of the six-month program, each Ocean startup received a seed investment of $20,000 as well as co-working space, intensive training, mentorship and legal and accounting services.
 
“Demo Day is a day,” Ocean Executive Director Genine Fallon says. “It's a wonderful day, it's a glorious day, but it's a day. We've been preparing since the moment our class stepped in here, and they've been preparing for it since the moment they conceptualized what they wanted to build.”

Fallon says that having Demo Day in the Crossroads auditorium commands attention and is the right place for the 10 startups to showcase themselves. She emphasizes that event is about community and is open to the public.

“As the first faith-based accelerator, we want investors, key leadership and city officials to attend, but we are also extremely pleased to be able to present in a space that is welcoming to everyone,” she says. “If I'm hoping for anything, past the normal things that an accelerator hopes for — positive feedback all around for our companies and success tenfold — it is also for that person who has felt that entrepreneurial charge to be sparked to say, 'Yes, I can do it! I'm in the right city. This is the right time. Startup Cincy is the right space for me to be.'

“Demo Day is deep and wide. The depth of what's going to be talked about is moving and is deeply profound, and it's wide because it will bring a wide variety of people who will come and join us.”
 
Participants in Ocean's inaugural class represent an array of content areas and experience.
 
Cerkl, one of the more established Ocean startups, provides organizations with personalized newsletter content.

“Demo Day is going to be a hallmark event to really showcase the Cincy startup movement and to celebrate,” says Sara Jackson, known as Cerkl's Distributor of Pixie Dust. “It will demonstrate that this is one of the best places in the nation to build your business.”

Jackson and Cerkl founder Tarek Kamil have been impressed with their accelerator experience.

“Ocean is itself is a startup,” Kamil says. “To watch the Ocean model has been really good for us. Here, there is no failure — there is success and there is learning. Ocean may be the new kid on the block, but they're right up there with other accelerators.”
 
Alex Bowman and Chris Ridenour started Casamatic in late 2014 to match buyers to homes they'd be interested in buying, manage their schedule of showings and allow them make an offer from its website, with the prospect of receiving a rebate check after the sale closed.

“We both bought homes last year, and the process was terrible,” Bowman says. “We were surprised how every other industry has innovated since 2008 but real estate has not. We had an original idea to completely change the way you buy a home. But over the first months of the accelerator we iterated and iterated and figured out through customer evaluation and meeting with people in the industry that the initial idea we set out to accomplish was crushingly impossible and not what the market wanted at the time. So we decided to refocus.”

Casamatic's focus is now on matching buyers with their “perfect home,” altering them when new homes hit the market and instantly arranging showings.
 
Chris Hendrixson of Blue Seat Media has been working on his baseball app company with partner Jeffrey Wyckoff for several years. Since starting at Ocean, they've hired two developers and plan to launch their product in July.

“Doubling our team has changed everything, and we did not expect to be able to do that so fast,” Hendrixson says. “Up until Ocean it felt like we were on an island and had to encourage each other. Coming into Ocean and the sense of community just ready and willing to help us has been amazing. The classes and mentoring have been great, but knowing there are so many people who have your back is really special.”
 
Lyfeboat recently launched a roadside assistance app for the iPhone, with an Android version to be available over the summer. Co-founders Michael Reha and Phat Le says they're “big into learning and personal growth” and felt Ocean's faith-based program “was a right choice to build a strong foundation as a team” and a great fit for the Good Samaritan attitude central to their company.
 
The rest of Ocean's Class of 2015 includes:

Arena19, a web platform for sponsorship and branding opportunities

benobe, a career exploration app for teenagers

Quality Renters, which helps landlords find tenants

RINGR, offering studio-quality sound recording over mobile devices

Searen, producing affordable water treatment technology for aquaculture and desalination

StreamSpot, which enables live and on-demand streaming for faith-based organizations

Seafaring metaphors abound at Ocean, where participants talk about setting sail on a journey and riding waves, while meeting rooms are named after ports on the Sea of Galilee — apt comparisons for new businesses setting a course for adventure and success.

So come aboard Wednesday, April 29, they're expecting you at Demo Day. Doors open at 12:30 p.m., and the program begins at 1:00 at Crossroads Church in Oakley. Entrepreneurs Elias Roman, co-founder of Songza, and Colleen Arnold, senior vice president at IBM, will also discuss their experiences launching and growing successful companies.

Admission is free, and tickets can be reserved here.
 
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Read more articles by Julie Carpenter.

Julie Carpenter has a background in cultural heritage tourism, museums, and nonprofit organizations. She's the Executive Director of AIA Cincinnati.