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Cincinnati first U.S. city to host data analytics MeasureCamp "un-conference"

Attendees gather at a recent MeasureCamp un-conference.


Cincinnati has been selected as the first stateside destination for a popular international gathering of data scientists, data engineers, marketers and business analysts.

Founded in London in 2012, MeasureCamp is a free event that invites anyone interested in digital analytics to share ideas, ask questions and collectively discover new approaches to gathering consumer data. The event has now attracted sold-out crowds in 14 cities around the world.

For the first time, this “un-conference” — so dubbed due to the event’s intentional absence of any formal agenda — will take place in the United States, with Cincinnati chosen as the first of two venues. (A second MeasureCamp event will follow later this year in San Francisco.)

The daylong event begins at 9 a.m. on May 13 at Cintrifuse’s Union Hall, located at 1311 Vine St.

Dave Paprocki is part of the team bringing MeasureCamp to Cincinnati, along with data experts from consumer insights firm Astronomer, Kroger Corporation and other sponsors.

“(Hosting MeasureCamp locally) solidifies Cincinnati’s reputation internationally as a hub for data and analytics enthusiasts,” says Paprocki, who also serves as director of marketing at Astronomer. “We not only wanted to sponsor it, we wanted to be on the ground floor and help to organize it.”

Eschewing the traditional conference format, MeasureCamp attendees will instead exchange ideas as a group and create on-the-spot “sessions” that could range from deeper-dive technical conversations to creative brainstorming. Organizers say all attendees will be encouraged to discuss and participate in the sessions, and each attendee will have the opportunity to lead their own session according to the info they find most interesting and useful.

"Tapping into our collective experience as a community is key to solving our personal and corporate missions in digital analytics,” says Hananiel Sarella, lead developer at Kroger and MeasureCamp Cincinnati organizer. “I am thrilled with the excitement and support we have received in organizing this event.”

Click here to learn more and to register for the event.
 

Read more articles by Hannah Purnell.

Hannah Purnell is a lifelong Northern Kentuckian who writes extensively about regional issues. She enjoys talking about (not to be confused with knowing about) space, politics, bridge building and weird local history.
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