| Follow Us: Facebook Twitter Pinterest RSS Feed

Innovation News

Women In Digital conference to feature Cincy's most influential female leaders

Female marketing professionals attend a Women In Digital event in Columbus.

Women In Digital was founded by Columbus-based marketing professional Alaina Shearer.


On April 6, professional association Women In Digital will host its first ever symposium, featuring some of Cincinnati’s most recognizable female marketers.

The day-long event will take place at Rhinegeist and, according to the group’s website, will feature talks and activities “meant to inspire, educate and empower women in digital media and marketing; leaving them with a powerful local network.”

Featured topics and speakers will include:

  • Welcome, Women In Digital founder Alaina Shearer, who also founded Columbus-based Cement Media
  • Building and Communicating Confidence, Kelsey Pytlik, co-founder and CEO, Gild Collective
  • Women in Leadership: You Have the Power to Make a Difference, Amy Vaughan, creative director, POSSIBLE

A panel entitled “The Future of Influence” will feature:

“Ultimately, we aim to create a network of women in digital across the country who are bound by a pledge to grant each other what we call ‘asks’ and ‘gives,’” says Shearer. “(These are) essentially favors all meant to improve each other's personal and professional lives. The power of learning to ask each other for help is transformative for our members and you can imagine the impact that has for each of them.”

Shearer says speakers and panelists for the event were selected through a combination of “good old-fashioned LinkedIn stalking” and organic outreach via WID’s extensive network. She hopes event attendees will leave feeling empowered to organize their own quarterly meetings and facilitate conversations on the critical issues facing women in marketing around the world.

WID currently extends membership exclusively to women; however, the group plans to extend a portion of tickets for programming later this year to male participants. Specifically, four percent of ticket sales will be reserved for men — a number that reflects the percentage of women nationally who occupy CEO positions with Fortune 500 companies.

Shearer adds, as a special note for Soapbox readers, that readers whose “male bosses will not purchase their tickets” to the event should contact Alaina@womenin.digital for assistance.
 

Read more articles by Hannah Purnell.

Hannah Purnell is a lifelong Northern Kentuckian who writes extensively about regional issues. Until 2016, her interests included presidential history and fantasy football. Now, she enjoys simpler things, like bathtub gin and books about bridges.
Signup for Email Alerts
Signup for Email Alerts