Local startup uses goodwill to fight cancer

"There’s a tremendous amount of untapped goodwill in the world," says Paolo Dominguez, CEO at Juble it!, a Cincinnati-based digital media startup that brings simplified crowdfunding tools to creators and organizations. "That goodwill remains trapped by all the digital friction making it too hard for people to support their favorite creators and organizations. I might want to support a non-profit like Wikipedia, but I'm less likely to do so if I have to immediately leave their website and spend 4 minutes or more making a donation via another website."

Dominguez and Elliott O'Hara, the Chief Technical Officer at Juble it! began with a simple idea: What if supporters could express their goodwill in a meaningful way as easily as a "like" or a "share" online? Juble itself comes from the word Jubilation. Supporters who "Juble" a creator or an organization are making an expression of joy or positivity.

With their crowdfunding tools, the Juble Button and Juble Link, Dominguez and O'Hara have built a streamlined system for online tips and donations by interacting with supporters at the moment they're motivated to give. Creators place a Juble Button on their website or create a Juble Link to use on social media or emails. Supporters then only need to click the button or the link to commit to making a contribution. Unlike other tools, Juble it! also reduces the minimum amount you can give to $1 and makes it simple and fast; supporters can make their first Juble in as little as three seconds.

Creators and organizations get paid as a supporter has paid their tab ... usually at the end of the month. Juble it! gives supporters a few weeks before sending them a reminder to pay. When they receive their reminder, they have the option to update, add to, or remove any Jubles they made during the month.

To commemorate their company’s debut at the 2018 Startup Grind Global Conference in Redwood City, the Juble it! team launched the ONE in THREE campaign in support of finding and funding cures for cancer in partnership with the Cancer Research Institute, a non-profit dedicated to controlling, curing and treating all cancers.

Elliott O'Hara was motivated to partner with the Cancer Research Institute after his friend and father-in-law Floyd Wayne “Paw Paw” Woodward was diagnosed with pancreatic cancer and later passed. One in three people will be diagnosed with cancer in their lifetime. Now, O'Hara and Dominguez can celebrate the strength and spirit of “Paw Paw” with the ONE in THREE campaign in partnership with the Cancer Research Institute.

O'Hara and Dominguez will demo the Juble it! tools and promote the ONE in THREE campaign at SXSW 2018 in Austin, TX (March 9-18, 2018). Their message is simple: Take three seconds. Give one dollar.

Read more articles by Jerry Jackson.

Jerry Jackson is the managing editor of Soapbox and has a passion for technology and innovation. He has lived and worked in the greater Cincinnati area since December 2000.
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