, a new water technology accelerator program
based at The Hamilton Mill
, welcomed its first class last week. The eight cohort members represent local and national companies, including Champaign, Ill.,-based ANDalyze
“ANDalyze is always on the lookout for ways to build awareness of its technology and meet new customers and water industry VIPs,” says Marty Dugan, the company's chief marketing officer. “We found the application submission invitation online and thought Pipeline looked like something ANDalyze was a great fit for.”
The company grew from technology developed in the chemistry labs at the University of Illinois. Using DNA enzymes, ANDalyze devices can detect and measure water contaminants with portable testing units.
“Existing field test kits are notoriously inaccurate and difficult to use," Dugan says. "You really need to be a trained chemist to use the old-style kits. ANDalyze products are used by water quality professionals in a variety of industries, including municipal drinking water, industrial water processes, environmental water, mining and laboratory testing. The value to these customers is the speed and accuracy of the measurement of testing water on site and the cost savings as compared to testing in a laboratory.”
The U.S. EPA provided a testing and validation report for the portable meters and its sensors in 2014. Since then, ANDalyze has sold 200 meters and more than 100,000 sensors. They're hoping Pipeline will help them grow their existing product, as well as roll out a new product.
“In 2017, we will launch an automated system that can test for two metals concurrently and send test data through a network to warn cities and towns of unacceptable levels of heavy metals in their drinking water,” Dugan says. “Trials are taking place in school systems around the country.”
The automated system would be installed at a specific site and run water tests on a set schedule. The results of the tests would be reported through a computer network to the system owner, allowing for consistent monitoring of water safety.
“Small companies like ANDalyze always struggle to get noticed,” Dugan says. “We are hoping to learn ways to better use our limited resources to get exposure to customers and strategic partner companies from the Pipeline H2O experience. We are confident that after customers try our product, it will become an integral part of their water quality operations to identify heavy metals in their drinking water supply network and in school buildings.”
ANDalyze is also hoping Pipeline’s “region as lab” philosophy will help them find a partner municipality or industrial customer to test their new product.
“We hope to understand better the needs of the water utility market,” Dugan says. “We are also looking for insight on how to develop partnerships with larger water technology companies who may be interested in ANDalyze products to sell in their sales channels.”
Read last week's profile of Searen, another Pipeline cohort member, here.