84.51 to host Women in Analytics storytelling workshop on Feb. 2

When it comes to effective storytelling, how do you decide what information is indispensable and what can be discarded as irrelevant? How do you hone your message for maximum impact?
 
Female analytics professionals from consumer-insights giant 84.51 will explore these questions and more during their Women in Analytics event on Thursday at their offices at Fifth and Race streets downtown.
 
Women in Analytics was created by the Advertising Research Foundation with a particular focus on supporting women in the traditionally male-dominated field of analytics. The event is expected to draw more than 100 attendees locally and regionally — both men and women in the field of analytics — and will feature expert speakers and an interactive workshop.

"There is a significant community of professionals in the area of analytics in our region, but no major organized event to bring this group together," says 84.51's VP of Insights Sandy Stieger. "84.51 and the ARF brainstormed on potential topics that would be meaningful to potential attendees. Storytelling is a theme that is fairly broad, but in terms of analytics, is vital to understanding how to telegraph an impactful narrative using data insights."
 
The focus of the event is on storytelling, with the agenda as follows:

• 1 to 1:30 p.m. — Arrival & Registration, followed by opening remarks
• 1:40 to 2:10 p.m. — Keynote: How Do You Craft a Story?
  Learn key pointers on how to consolidate research materials and craft a “sticky” story from WatersonGarner LLC's co-founder Katie Waterson.
• 2:10 to 3 p.m. — Storytellers in Action
  Industry leaders Angie Ficek (Twitter), Michelle Tower (Procter & Gamble) and Julie Pahutski (Empower MediaMarketing) will share storytelling successes and their key learning moments.
• 3:20 to 3:40 p.m. — Storyteller Panel
  Best practices and specific takeaways from those on the front lines. (Brand relationship expert Elle Morris will moderate.)
• 3:40 – 4 p.m. — Table Discussions
  Small, moderated groups will explore how to apply insights learned to your next presentation.
• 4 – 4:20 p.m. — Speed Round
  Table moderators will synthesize and report back on discussions.

The event will close with a cocktail reception and networking opportunity.
    
To learn more about ARF's Women in Analytics event, click here.