Connecting with the public is a must for nonprofits, and in a day and age where social media is continuously evolving and becoming more relevant, maximizing one’s presence online can make a huge difference in the way an organization fulfills its mission.
“If you think of any businesses out there with a really touching story to share, it’s often nonprofits who are challenged with limited resources,” says Kirsten Lecky, client strategy director at
dooley media.
For Lecky and dooley media CEO
Matthew Dooley—both of whom have backgrounds working with nonprofits—helping a local organization share its story is an important opportunity that can’t be bypassed.
“They rely so much on having to connect with people emotionally first, and they have to get passionate about their cause and their mission. And then often once you’ve made that connection with someone, it leads to them donating their time or their money or volunteering,” Lecky says.
So dooley media, in conjunction with
Mark Bowen Media,
Spotted Yeti Media,
RockIt Copywriting and
Brian Arnberg, is hosting a contest that will award a $10,000 social media makeover to one local group.
The makeover will include a social media strategy session and audit, training, an on-site photography session, a half-day video shoot, a logo redesign, a Facebook page and various other social media tips and resources.
“It’s important because you need a platform—a way to be able to reach more people and share and connect with them,” Lecky says. “They need a way to be able to just get them talking to each other. Once there’s more word of mouth and that buzz, it builds that awareness.”
Do Good:
• If you're a nonprofit in need of a social media makeover,
enter to win prior to October 31.
• Like dooley media on
Facebook, and keep up with the contest results so you can vote for your favorite nonprofit November 1–15.
• Support your local nonprofits and engage with them through social media platforms.
By Brittany York
Brittany York is a professor of English composition at both the University of Cincinnati and Xavier University. She also edits the For Good section of SoapboxMedia.