When Karenna Brockman started working out, the impetus, she says, was to lift kegs without help.
And while she serves as a model and an advocate for strong women herself, it wasn’t until she was at the gym that she was inspired to do more.
The catalyst: Brockman witnessed a firewoman working out in full gear, with a tank of compressed air on her back.
“It was really powerful to see this woman working out to save lives, and it just hit me,” Brockman says. “I thought, ‘How can I celebrate the strong women of Cincinnati?’”
As vice president of sales and taproom manager for Listermann Brewing Company
, it only seemed natural for Brockman to celebrate women through beer. So she came up with the idea to release a new beer — Riveting Rosie, a hibiscus and rose hip Saison — on March 8, which is International Women’s Day.
Riveting Rosie, of course, is named after the iconic Rosie the Riveter character, who appeared around WWII to embody the spirit of the women who were keeping the country going while their fathers, husbands, brothers and friends were at war.
Listermann will host the beer’s release party
, and a portion of Riveting Rosie sales will benefit Women Helping Women
, a nonprofit that helps prevent gender-based violence while also empowering survivors.
“We’re the launch site, but it’s becoming a project for other women in the industry as well,” Brockman says. “It’s much more powerful when people work together and back each other up. Inspiration is a moving target — it’s like a domino effect.”
• Plan to celebrate International Women's Day by attending the Riveting Rosie Release
on March 8 at Listermann. There will be food trucks, live music and raffles. Use the hashtag #WeCanBrewIt to help promote the event.
• Check out ways other women in the industry are collaborating. The Overlook Lodge and AIGA Cincinnati are hosting an event
on March 15 to benefit Girls With Pearls.
• Contact Brockman
if your business would like to collaborate and give back to the Cincinnati nonprofit community through sales of Riveting Rosie.