Vitrue powers social media tech platforms

Over-the-Rhine continues to draw entrepreneurs and innovators to the heart of Cincinnati. Adding to the forward thinking landscape of OTR, technology company Vitrue is one of its newest residents and a global provider of social media management. Their clients include companies like P&G,McDonalds, American Express and more.

After working in Longworth Hall for about a year, Vitrue recently relocated to Saengerhalle at 1404 Race Street in the heart of Over-the-Rhine, and right next door to 3CDC. “We are thrilled to be part of a thriving community,” says Kara Mjones, analyst of client partnerships. “It’s definitely the right time to be here.”
 
With six locations in the United States, one in London and another in development for Eastern Europe, Vitrue has created a growing niche market that utilizes their Social Relationship Management (SRM) platform to solidify clients’ branding and relationship building initiatives through social media. Vitrue’s presence in Cincinnati means that local companies can also access technology platforms to help drive and grow online communities.
 
Currently, Vitrue works with Facebook and Twitter, however a YouTube interactive platform is in the works. As a Facebook Preferred Developer Consultant, Vitrue strives to make keeping up with your company Facebook page easier and more efficient. Their platforms manage publishing, custom content, commerce and analytics to merge changing consumer needs with brand strategy and overall social media presence.
 
Companies can choose the level of service they need by selecting one or more platforms. For example, Vitrue’s Publisher platform allows Facebook and Twitter posts to be scheduled in advance and posted automatically according to predetermined timelines and initiatives, pushing out content and driving the online “conversation.” Combine that with the Tabs, Shop and Analytics platforms and companies can take full control of social media initiatives.

“Vitrue streamlines social media efforts, and makes that effort a time effective process,” says Mjones. “We are very excited to be part of the Over-the-Rhine community.” Learn more about Vitrue at www.vitrue.com or find them on Facebook.

By Deidra Wiley Necco