When Stephanie Heeston and Emily Heeston-Chopelas leased their space on Hamilton Avenue—a consignment/designer/vintage goods hybrid called Market Side Mercantile—the native Cincinnatians didn’t know what to expect.
“We knew [Northside] was eclectic,” says Heeston-Chopelas, noting that “the population fits” the pair’s funky sense of style and wide variety of handmade wares.
But the mother-daughter team says the immediate community support has been a pleasant surprise. Right away, neighborhood residents streamed into the one-room shop, praising their choice to bring business to Northside and double-checking, “You guys are going to stay, right?”
Already, the two have grown their business from five to 46 consigners, a diverse group that includes “a man in Indiana who strips old barns” as well as a custom jewelry designer who makes earrings in the shape of boomerangs, or “boomearrings.”
There’s no sign of stopping soon. Currently, they have a more items waiting in reserve than they know what to do with. (Seriously. The surplus is so great that they’ve had to waitlist prospective consigners for now.)??
The merchandise they sell is one of a kind. With help from Heeston-Chopelas’ husband, they do much of the furniture restoration themselves, reviving unique and slightly distressed pieces with fresh, fun layers of paint and swatches of vibrant, repurposed fabrics.
Craftily recycled stationery, designer shopping bags and an assortment of Mason-jar creations punctuate carefully repurposed larger pieces, making for an inviting, upscale-yet-affordable feel.
“Keep it out of the landfill,” is Heeston-Chopelas’ mantra. She adds, “We’re not antique, and we’re not a thrift store. We just like what we like.”
Their unique style is making an impression, with newfound “regulars” stopping in several times a week to check out the shop’s almost daily deliveries.
“The store is completely different every time I go in,” says Clifton resident and frequent shopper Susie Kent. “The store is welcoming and unpretentious. The owners…share ideas, inspiration, and even tips on how to go home and repurpose things you already have.”
Heeston has ideas for future events to help celebrate the neighborhood and cement the Market Side Mercantile as a fixture, but for now she says the best thing folks can do to support the shop is to like them on Facebook
Store hours are Weds-Fri 12-6 pm; Sat-Sun 11 am-4 pm. Call 513-967-2026 for more info.
By Hannah Purnell
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