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"Hungry" entrepreneurs raising food truck awareness



Brothers PJ and Matt Neumann and their friend Mike Madell-Brown have all worked in the food and beverage industry. Now they’re embarking on a new food journey together by starting the Hungry Bros. food truck, which will be up and running by Reds’ Opening Day.
 
PJ was in Colorado on a business trip when he realized he wanted to pursue his passion for the food and beverage industry. He says it’s always been a dream to own a restaurant with his brother, but he wanted to take a less-than-traditional route to doing that.
 
“I called Matt and told him I quit my job,” PJ says. “It just so happens that he was looking for direction in his career, too. It was perfect timing.”
 
The truck won’t have a set menu but will change based on what the harvest has to offer. It will center around fried pies and waffle fries, with savory and sweet offerings such as the Lamb Uel Jackson, a root beer and cherry braised lamb, and a PB&J pie with seasonal jam.
 
Waffle fry dishes include poutine — waffle fries topped with Wisconsin cheese curds, lamb gravy and a fried egg — and a Reuben-inspired fry with smoked Gouda, grilled pastrami, sauerkraut and Russian dressing on top. There will also be a waffle fry sundae with chocolate ice cream, topped off with peppered bacon.
 
“As kids we always went to Wendy’s and got fries and chocolate Frostys,” says PJ, who has a finance degree from Xavier University. “So we decided to formalize that and add some bacon, too.”
 
When looking for a vehicle to host their kitchen, the team looked at buses and trucks and eventually decided on a Mike-Sells Potato Chip delivery truck. The Neumann brothers launched a Kickstarter campaign to raise $2,500 for a new wrap for the truck, reaching the goal within the first day. The campaign is still open until March 6, and the guys are now raising money for a commercial ice cream machine so they can serve homemade ice cream with their sweet pie offerings.
 
Hungry Bros. plans to set up at the City Flea and Second Sunday on Main, and they’ve applied to be part of Food Truck Alley at Taste of Cincinnati as well as the Cincinnati Food Truck Association.
 
PJ says they’re interested in partnering with places like Liberty’s Bar & Bottle, which doesn’t serve food, but in order to sell food on city streets in Cincinnati you have to have a permit and can park only in mobile food vending zones. There aren’t any of those zones on Main Street, where Liberty's is located.
 
“There are about 40 food trucks in town, and there’s a lot of work to do to raise awareness about them,” PJ says. “One of our missions is to bring that awareness — eating on the street is fun. You don’t need a reservation. Just get your palate out there and eat.”
 
The Neumanns having a soft opening on March 25 at Rhinegeist, where they’ll be testing out a text-to-order option — customers can check out the truck’s menu in the taproom, then text their order down to the truck, pay using Square, and a runner will bring their food up to them.
 

Read more articles by Caitlin Koenig.

Caitlin Koenig is a Cincinnati transplant and 2012 grad of the School of Journalism at the University of Missouri. She's the department editor for Soapbox Media and currently lives in Northside with her husband, Andrew, and their three furry children. Follow Caitlin on Twitter at @caite_13.  
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