Companiesfor Arts + Culture / Consumer Research

While Brian Hock trained for the Louisville Ironman in 2010, he had an idea for a way to stay hydrated along the way. That idea evolved into Simple Hydration, a start-up company with an innovative product that is being manufactured in the US.

Five months ago, David Johnson and his wife Estelle McNair started a branding company together. Today, Johnson-McNair is beginning to gain traction and serve clients all over the country.